Marketing Analytics, Senior Analyst in Columbia, MD for Merkle

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Marketing Analytics, Senior Analyst

Role Purpose The Marketing Analytics, Senior Analyst will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytic solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis. Key Responsibilities Perform analytics tasks, including but not limited to: Customer profiling Segmentation Analysis Data Analysis and Mining External Data Enhancement Assists in determining quantitative methods for solving client issues Assist in presenting ideas and findings to future and existing clients Proa

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