Alliances Marketing Manager - IBM (Enabling Manager) Role Overview The Alliances Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs, and event sponsorships. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, sales enablement, and budgeting. You will create targeted industry and account-based marketing campaigns to drive pipeline and create visibility and strength of our Alliance relationships. You'll build and maintain relationships with Alliance partners and collaborate with key stakeholders to clearly define requirements and deliver expected results. As the Alliances Marketing Ma