Directs a comprehensive communications and marketing program for the Hobby School. Responsible for the development and implementation of strategic and operating plans for communications and marketing; directs a team of communications and marketing professionals. Develops and manages a comprehensive communications program, including internal and external communications, messaging and media coordination to raise the college's visibility (locally, regionally, nationally and internationally). Initiates and manages the marketing plan for the college; provides best practices for student recruitment and marketing strategies; establishes brand positioning through market research. Oversees all content for college website, social media and other digital communicatio