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Director of Marketing
The Director of Marketing executes a wide range of traditional and digital strategies increasing airport utilization as well as other CRAA development initiatives at the Capital Region International Airport (LAN), Mason Jewett Field Airport (TEW) and Port Lansing Global Logistic Center. Serves as Public Information Officer. Responsibilities: •Develop a marketing plan. •Develop social media content and provide channel management •Deliver digital marketing campaigns to address specific target audiences •Oversee Marketing budget •Analyze effectiveness of marketing and advertising strategies •Monitor and report on metrics for marketing activities and visibility, audience demographics, and the impact of marketing strategies. •Supervise web presence, including maintaining and updati


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