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Marketing Automation Specialist
The Marketing Automation Specialist optimizes our clients digital outreach, leveraging best practices and emerging trends to maximize contact opportunities. This position is responsible for execution of all marketing automation campaigns, directly driving engagement and revenue. The successful candidate will have an ability to synthesize complex ideas into executable campaigns, as well as a solid understanding of budging the value of campaigns, defined by KPI's and measurable results. FUNDAMENTAL DUTIES Works directly with the brand Marketing and Digital Experience teams to establish and execute a marketing automation strategy Executes email campaigns in Salesforce/Pardot Marketing Automation system including building multi-touch campaig


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