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Director, Product Strategic Marketing
This role leads the product marketing for the Polk Automotive Data product suite within the IHS Markit Automotive business line. The Polk Automotive Data portfolio is comprised of Polk Audiences, Polk Demand Signals, Polk Data Services, and Polk Market Insights. The suite provides automotive marketers the tools and insights critical to developing, activating, and optimizing successful marketing strategies across any channel - TV, Digital, social, direct marketing, and e-mail. Responsibilities: Strategic story-teller, translating Polk Automotive Data Product suite capabilities to relieving client pain points Communications strategic lead, including development of Thought Leadership, Best Practices, Collateral, & Events, solidifying our posit


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