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Director - Service Line Marketing
The Director Service Line Marketing is responsible for developing strategic marketing plans for assigned service lines, in alignment with Beth Israel Lahey Health's business strategy. This leader's focus is to establish compelling value propositions and engage with consumers and referring physicians in order to grow clinical volume and achieve positive return on investment. This individual has a passion for data and the achievement of key performance indicators. The individual in this role has significant interface with clinical leaders across the system, and strong working knowledge of diseases/conditions and related treatments, competitive positioning and financials. This role presents marketing initiatives and results to executive leadership.Essential Responsibili


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