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MANAGER, DIGITAL & SOCIAL MEDIA MARKETING, Enrollment, Undergraduate Admissions
The Digital and Social Media Marketing Managers primary responsibility is to develop and implement a comprehensive digital and social media marketing strategy designed to attract, inform and influence prospective students and parents about the value and benefits of a BU education. The Digital and Social Media Marketing Manager oversees five social media accounts and also supports the admissions website, totaling over 300 pages of content, serving 1 million visitors, and receiving 6 million page views per year. Experience with digital and paid social advertising strategy will be critical, as this individual will work with the senior leadership team to manage Social Studio and Ad Studio within Salesforce Marketing Cloud. This individual is an integral member of a team of six marketing pro


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