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Associate Director, Digital Marketing
Location: Hyde Park CampusJob Description:Job SummaryThe Associate Director of Digital Marketing is primarily responsible for developing and implementing digital marketing strategies that increases awareness of Chicago Booth as an elite global business school and builds engagement by core audiences. The Associate Director will assist with a broad array of channels, including social and paid media, but with an emphasis on email marketing.Unit-Specific Responsibilities1) Lead and execute an email strategy for Boothâ™s enterprise events taking into consideration best practices, personalization, segmentation, and A/B testing.2) Analyze email campaign performance and suggest improvements; ensure e


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