Brief Description:

(Hybrid position) The Brand Marketing Manager will work under the direction of the Director of Brand Management + Marketing within the Public Affairs & Marketing Department and will provide support and oversight of the UC Davis Health brand while also serving as service line marketing manager to organizational entities (departments, programs, initiatives). This position will be considered a primary brand steward responsible for overseeing and advancing brand standards and educating, advising, and mentoring campus partners on the standards. It requires extensive interaction with stakeholder groups as well as coordination with Public Affairs and Marketing teams to achieve department wide and organizational goals. The Brand Marketing Manager creates marketing programs that are consistent with brand direction and assures organizational alignment to support specific marketing objectives. Supervisory experience and familiarity with managing the work of, and interacting with, copywriters, designers, photographers, and other creative support is necessary.

Primary duties include:

1. Develop initiatives that build brand awareness and increase brand value.
2. Oversee and update as necessary all UC Davis Health brand standards and guidelines (print and online versions) including logo, color palette, editorial style, brand voice, and all associated elements.
3. Regular brand audits of all primary and most specialty care clinics throughout the region, to assess brand compliance, ensuring brand consistency of materials and environment.
4. Serve as liaison and primary point of contact to UC Davis Health affiliates, centers of excellence and other partnerships on brand standards.
5. Develop multi-channel service line marketing plans for UC Davis Health departments, programs, and the like with specific objectives across various channels and segments including both patient audiences and physician audiences.
6. Work in partnership with the Art Director (and creative team), develop briefs and assess creative direction to meet objectives for campaigns including but not limited to print, digital and video assets.
7. Work closely with Marketing Media Specialist on all media placements related to marketing plans under their management.
8. Direct and supervise assigned staff. Manage projects, workflows, timelines, and work distribution making sure they are sufficiently trained to perform duties satisfactorily and in compliance with University and department policy and procedure.

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

• Required to hold a valid California driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.
• Bachelor’s degree in communications, business, marketing or related field.
• 10+ years experience working in marketing and/or brand positions developing brand and marketing strategies. 
• Experience as a brand manager/ambassador in capacity of upholding and reinforcing brand standards for an organization.
• Minimum of 2 years experience supervising support staff in a creative capacity.
• Experience developing and implementing comprehensive marketing plans.
• Experience with managing both traditional and digital media campaigns.
• Experience researching and analyzing information to identify trends, issues and potential invalid data.
• Excellent oral and written communication skills; ability to interact effectively, courteously, and cooperatively with a wide range of individuals, including faculty/physicians and staff; business professionals; patients; consumers; and vendors. 
• Ability to establish and maintain positive working relationships throughout the University, health system and community. 
• Strong problem-solving ability, including metrics-driven thinking.  
• Skilled reporting on progress of projects for informal briefings, formal presentations and more. 
• Excellent organizational skills: ability to manage multiple projects simultaneously; prioritize work independently; manage and meet multiple deadlines, work quickly and with minimal supervision, showing independent judgment, accuracy, and initiative. 
• Ability to anticipate problems and recommend and/or implement changes and solutions. 
• Ability to write clear and concise business communications, with accurate spelling, grammar, and punctuation. 
• Excellent editing and proofreading skills to produce clear, error-free documents. 
• Advanced proficiency with all MS Office applications, including MS Word, PowerPoint, and Excel. 
• Ability to enter data quickly and accurately, verify accuracy and generate reports and lists. 
• Ability to work well independently, as well as part of a collaborative team to accomplish multiple, high-priority tasks; be highly resourceful. 
• Ability to react with flexibility and patience to maintain efficiency and accuracy under pressure created by heavy workload, shifting priorities and multiple requests. 
• Exceptional customer-service skills including problem-solving, cooperative language, empathy, flexibility, and the ability to work with clients and staff within the department for quick and effective responses and problem-resolution. 
• Ability and willingness to support institutional customer service requirements. 
• Ability to interpret UC Davis and UC Davis Health policy and procedures, laws and regulations pertaining to patient privacy rights, copyrights, and public information. 
• Ability to always maintain and understand the need for professionalism. 
• Willingness to learn and adhere to the UC Davis Principles of Community and CLAS Standards.

Preferred Qualifications

• CRM experience. 
• Working knowledge of project management software, preferably Wrike. 
• Knowledge of AP style. 
• Working knowledge of Adobe Creative Suite.
• Strong knowledge of health care operations in a managed care environment, including understanding of interrelationship between health plan, medical group, and provider selection. 
• Knowledge of UC Davis Health and its services, locations, and accepted health plans. 
• Knowledge of and experience with trafficking of advertisements across multiple mediums. 

About UC Davis Health

UC Davis Health is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, inter-professional education, and creating dynamic, productive partnerships with the community. UC Davis Health is a major driver of human health and economic prosperity in the Sacramento region and Northern California encompassing a Medical Center, Medical Group, Comprehensive Cancer Center, Children's Hospital, School of Medicine and School of Nursing. Ranked Sacramento's No. 1 Hospital by US News & World Report and No. 7 in California, plus best in six adult specialties and three pediatric specialties as well as being Magnet recognized and a Level 1 trauma center. Our mission — Grounded in equity, we provide unparalleled care across California, transforming lives and communities. Our teams research and develop trailblazing therapies and technologies, educate and prepare a future-ready workforce, and drive excellence into all we do.

Connections working at UC Davis Health