The assistant athletic director for communications and marketing will be a key leader in promoting the department's brand and driving fan engagement as part of the broader goal of raising the university's profile within the region. A major focus of the role will be creating dynamic, engaging content for the athletic website and social media platforms to showcase teams, student-athletes, and key moments through the year. This position will also take the lead in generating revenue through sponsorship sales and developing promotional events aimed at increasing attendance and enhancing game-day atmosphere.