Develop and implement a communications plan that reaches identified target audiences with strategic messaging and branding by innovating with, and using, existing technology and communication platforms (social media, live streaming, website, etc.) to support the strategic mission, vision and priorities of YSPH. Ensure that strategic communications emanate from, amplify and actively assist with the goal of enhancing trust in the science and trust of public health. Lead the management of relationships with external media sources, including developing regular contact with media representatives in multiple disciplines. Pursue media coverage creatively and aggressively. Lead the team in development of news releases and handling of media inquiries.Serve as a strategic partner to the Dean in her