Stanford University is one of the world's premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford's future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
Stanford Live presents a wide range of the finest performances from around the world, fostering a vibrant learning community and providing distinctive experiences through the performing arts. With its primary home at Bing Concert Hall and a popular second venue at historic Frost Amphitheater, Stanford Live draws on the breadth and depth of Stanford University to connect performance to the significant issues, ideas, and discoveries of our time.
Reporting to the Director of Sales & Marketing, the Marketing and Advertising Manager plays a key role in the development, execution, and optimization of comprehensive marketing initiatives designed to promote programs, services, events, and products, ultimately driving business growth and organizational success. This position requires a collaborative approach, working cross-functionally both within the organization and with community stakeholders to ensure strategic alignment and the achievement of marketing objectives.
In this role, you will:
Plan and execute email marketing campaigns in alignment with communications and brand strategy across channels, supporting ongoing sales campaigns for Stanford Live performances, Stanford Live Arts Festival, and Goldenvoice co-presentations.
Conduct AB testing and audience segmentation to achieve maximum click throughs and conversion.
Collaborate with the Director of Sales & Marketing on advertising strategy and execution, ensuring campaigns are targeted and effective.
Manage dynamic pricing and capacity planning for performances to maximize revenue potential, in partnership with the Director of Sales & Marketing.
Conduct competitive benchmarking, evaluate campaign effectiveness, and gather audience data through surveys and research to support marketing goals.
Conduct audience surveys to inform sales strategy.
Implements marketing plans/programs to meet business objectives, including collaboration with internal stakeholders, vendor partners, and community partners.
Update Stanford Live website by updating event information and promotional content.
Oversee the creation of marketing printed collateral, collaborating with graphic designers, printers, and cross functional teams to meet deadlines and ensure the final products meet quality standards.
Attend Stanford Live events as needed by the marketing department.
Support budget management by assisting with vendor estimates, invoices, and overall marketing program costs.
Other duties as assigned.
In order to be successful, you will bring:
Bachelor's degree and minimum two years of relevant experience, or a combination of education and relevant experience, required.
Demonstrated commitment to fostering and supporting an inclusive environment.
Familiarity with email marketing tools and software (WordFly, Prospect 2, Hubspot, Spectrix, tessitura preferred) and best practices.
Exceptional writing skills required.
Familiarity with the arts is highly preferred.
Detail oriented, and able to work independently to meet expected deadlines and schedules.
Experience with managing complex projects with multiple stakeholders.
Knowledge of marketing across channels including digital and print.
Creative problem solver.
Familiar with market research and data analysis.
Familiarity with and comfortable using Adobe Suite, basic HTML, Canva, Asana.
Please note that this position will be based on the Stanford campus and will be considered hybrid with the expectation to be on campus 2-3 days per week depending on events. In addition, this position will require working evenings and weekends.
Don't meet every single requirement? At Stanford Live and the Vice Presidency for the Arts, we are dedicated to building an inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. Let us know in your cover letter how your experience makes you a good fit for us. You may be just the right candidate for this or other roles!
The expected pay range for this position is $83,673-$93,000 per annum. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.
At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
Why Stanford is for You Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
