1. Provides a high level of expertise in social media and mobile implementation. Develops, recommends and manages complex workflows involving all web communications and other digital assets. 2. Monitors Yale presence in social media. Recommends strategic approaches to new social media options. 3. Advises Communications Officers on social media content; edits and posts multiple communications daily to create an active, impactful presence for Yale University in the social media sphere. 4. Understands and serves as back-up production officer for all communications systems; works with colleagues to assign production coverage schedules. 5. Manages relationships with campus partners and clients with a heavy focus on customer service and the ability to influence. 6. Works collaboratively with int