The Dallas Symphony Association has an exciting opportunity for a Digital Marketing Manager. Reporting to the Director of Marketing, the Digital Marketing Manager is a critical member of the Marketing and Guest Services team and works closely with all departments, as well as our media partners, to market and promote the Dallas Symphony Association, our concerts, and special events. The day-to-day responsibilities for this role include designing, executing, and analyzing email marketing campaigns; website maintenance, webpage creation, and managing web developers; email and website Tessitura integrations; writing website and email copy, creating targeted email content, and managing email lists; and tracking campaign performance and completing campaign wrap-up reports. Responsibilities include (but are not limited to):

Email Marketing

• Create compelling email content to drive ticket sales and donations, working in collaboration with Creative Services and with Communications & Media
• Build and manage targeted lists and automations including marketing messaging and pre/post-concert communications
• Create and design email templates

Website Maintenance

• Create, revise, and update pages and forms within the DSO website on behalf of all DSO departments

• Work with Guest Services to ensure Tessitura integrations are optimized, creating an easy and secure purchase path for our patrons
• Manage website functionality and spearhead ongoing navigation and overall site updates

• Optimize webpage layout and design and ensure the website reflects the DSO’s brand standards

Reporting, Recapping and Developing Insights

• Work with the Director of Marketing to develop strategic email campaigns to increase engagement and repeat attendance within appropriate deadlines and design parameters that include compelling content for each product line
• Prepare monthly and campaign specific post-concert reports

• Evaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our email marketing and website

In-Venue Marketing Material Maintenance

• Develop a plan for in-venue signage and collateral, and work with the Creative Services team on design and timelines to make sure marketing collateral is always up-to-date

• Create and schedule in-venue videos that are shown on the television monitors at each concert 

• Oversee production, content and calendar for promotional signs, posters and banners

 The Dallas Symphony Orchestra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. The Dallas Symphony Orchestra is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

EOE- Equal Opportunity Employer

Qualifications include:

• Bachelor’s degree in Marketing and/or Communications preferred, and a minimum of 1-3 years related experience in the arts and entertainment industry

• Superb writing and storytelling skills, with strong copywriting experience

• A relentless data-driven approach to everything marketing; familiarity with Google Analytics, Tessitura, and other tracking tools preferred
• Familiarity with email platforms and HTML required

• Demonstrated ability to simultaneously think strategically and creatively
• Outstanding prioritization and communication skills with the ability to meet deadlines, manage multiple projects at once, interact with a broad variety of internal departments and external entities, manage and traffic multiple priorities
• Results-oriented team player with the ability to initiate and independently drive programs
• Successful record of accomplishment in marketing for an arts audience preferred

• Ability to troubleshoot and solve problems independently
• Proficiency in Microsoft Office Suite of products, including Excel, Word, PowerPoint, and Outlook is required
• The ability to work occasional concert duty as assigned on nights and weekends is required

The Dallas Symphony provides excellent benefits, free parking, and tickets when available. Please apply at the link below. No phone calls, please.

Dallas Symphony Association Inc - Job Opportunities (paylocity.com)

About Dallas Symphony Association

The Dallas Symphony Orchestra presents the finest in orchestral music at the Morton H. Meyerson Symphony Center, regarded as one of the world's premier concert halls. As the largest performing arts organization in the Southwest, the DSO is committed to inspiring the broadest possible audience with distinctive classical programs, inventive pops concerts and innovative multi-media presentations. In fulfilling its commitment to the community, the orchestra reaches more than 230,000 adults and children through performances, educational programs and community outreach initiatives. The DSO’s involvement with the City of Dallas and the surrounding region includes an award-winning multi-faceted educational program, community projects, popular parks concerts and youth programming. The DSO has a tradition dating back to 1900, and it is a cornerstone of the unique, 68 acre Arts District in downtown Dallas that is home to multiple performing arts venues, museums and parks; the largest district of its kind in the nation. The DSO is supported, in part, by funds from the Office of Cultural Affairs, City of Dallas.

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