Marketing and Web Analyst - University at Albany in Albany, NY for University at Albany (SUNY)

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Director, Membership and Marketing

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Marketing and Web Analyst - University at Albany

Location: Albany, NY Category: Professional Posted On: Wed Dec 11 2024 Job Description: The University at Albany's Office of Communications and Marketing (OCM) is seeking an experienced Marketing and Web Analyst. This position will report to the Associate Director of Marketing and will be responsible for collecting and analyzing data and providing both quantitative and qualitative insights that inform actionable recommendations for the larger marketing strategy of the University. The Marketing and Web Analyst will create actionable reports that will assist in developing the strategy for the website optimizations and advertising and marketing campaigns. Candidates should possess an in-depth knowledge of web and marketing analytics. By analyzin

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