As a Senior Marketing Strategy Manager specializing in B2B digital marketing and analytics, you will be responsible for shaping and executing innovative marketing strategies to drive growth and deliver business results. This position requires exceptional client management skills and a deep understanding of digital marketing while leveraging data -driven insights to optimize campaigns. This role will also work closely with internal clients to facilitate larger, strategic business projects that help achieve business and department goals, including business and EIT stakeholders. This is a critical role for driving business value through excellent processes and timely execution.
Responsibilities:??
Develop and execute comprehensive digital marketing strategies aligned with business objectives and target audience preferences.
Oversee the planning, implementation, and optimization of digital campaigns across various classes of trade, setting clear expectations and delivering results.
Partners with solution owners and internal clients (Consumer Health, Generics, Brand) across Pharma to create compelling marketing programs to drive revenue and sales in support of the business' objectives to ensure seamless execution of marketing initiatives.
Utilize data analytics tools and platforms to track performance metrics, analyze campaign effectiveness, and identify areas for improvement along with new campaign initiatives.
Provide regular reports/dashboards and presentations to leadership and key stakeholders highlighting key performance metrics, insights, and recommendations for optimization.
Collaborates with finance, analytics and internal clients to create an enhanced revenue model.
Drive innovation and experimentation by testing new strategies and tactics to improve campaign performance and achieve business goals.
Conduct market research and competitor analysis to stay informed about industry trends, customer behavior, and emerging technologies.
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.
Qualifications:
8+ years of digital marketing strategy preferred
Creative problem solver with a proactive attitude and the ability to thrive in a fast-paced, dynamic environment.
Strong project management skills, with the ability to prioritize task, manage deadlines and handle multiple projects simultaneously.
Strategic thinker with excellent analytical abilities and a data-driven approach to decision making.
Knowledge of B2B marketing trends, technologies, and best practices with a track record of driving measurable results
Expectational communication skills, both written and verbal with the ability to convey complex ideas clearly and persuasively.
Proficiency in using web analytics tools and data visualization platforms to derive actionable insights.
Bachelor?s degree in marketing, business administration or related field preferred
Ability to be extremely collaborative with internal/external team members and stakeholders.
Benefits:Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 12/12/2024 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate?s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.
