Position Title:

Marketing Specialist II

Job Group:

Professional & Scientific

Required Minimum Qualifications:

Bachelors degree and 3 years of related experience

Preferred Qualifications:

Experience proactively engaging with clients to understand their marketing objectives, anticipating their needs, and developing innovative solutions to effectively meet project goals.
Experience implementing marketing programs or other changes within a business.
Experience planning and implementing digital marketing projects.
Experience utilizing a variety of digital marketing, marketing research, and marketing analytics tools.
Experience in project management.
Experience developing and presenting curriculum.
3+ years of industry experience.
Experience leading, influencing, and collaborating with various stakeholders (especially third-party providers) to meet objectives.
Experience working within an advertising budget.

Job Description:

Summary
Develop content, project manager, and serve as primary lead for digital and print marketing publications that serve ISU Dining. Coordinate communication with students, staff, customers, and university staff individually or to the broader audience in response to questions, concerns, or to promote new programs and services.

Connect the Dining mission, vision, and pertinent information to multiple audiences and customers using social media and other forms of communication to help support and improve the customer experience. Develop plans and materials to enhance the recruitment and retention process for Dining employees. Support Dinings promotional efforts by creating materials and attending prospective and new student events.

Support and contribute to Campus Life Communications and Marketing team, specifically helping with items pertaining to Department of Residence, though the primary focus will be on ISU Dining. This role is a member of the Campus Life Communications and Marketing Team that serves ISU Dining, Department of Residence, and the Memorial Union and reports to the Director of Communication and Marketing for Campus Life.

Determine market research needs and request the gathering of data from focus groups, surveys, and secondary sources regarding student target groups for all service areas. Identify marketing strategies for various services. Develop and manage the marketing and advertising budget with the Director of Communications and Marketing for Campus Life.

Example of Duties
Designs, develops, and implements marketing activities and materials such as brochures, audio/visual materials.
Designs, develops, and implements marketing programs and/or pricing strategies to support the organization.
Reviews results and ensures the adherence of the marketing activities and plans.
Coordinates involvement in conferences, exhibitions and marketing seminars.
Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services.
Identifies and implements marketing strategies and programs in collaboration with stakeholders.

Level Guidelines
Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals
Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues
Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems
Responds to a broad range of inquiries and requests
May provide training and/or direction to lower-level staff
May lead projects of moderate scope and complexity
Provides guidance to student workers that assist the team.

Appointment Type:

Regular

Number of Months Employed Per Year:

Time Type:

Full time

Pay Grade:

PS807

Application Instructions:

To apply for this position, please click on Apply and complete the Employment Application. Please be prepared to enter or attach the following: 1) Resume/Curriculum Vitae 2) Letter of Application/Cover Letter If you have questions regarding this application process, please email employment@iastate.edu or call 515-294-4800 or Toll Free: 1-877-477-7485.Why Choose ISU?Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental; as well as: Retirement benefits including defined benefit and defined contribution plans Generous vacation, holiday and sick time and leave plans Onsite childcare (Ames, Iowa) Life insurance and long-term disability Flexible Spending Accounts Various voluntary benefits and discounts Employee Assistance Program Wellbeing program Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.

Original Posting Date:

September 24, 2024

Posting Close Date:

October 7, 2024

Job Requisition Number:

R15530

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