The Senior Director of Strategic Marketing is responsible for independently driving innovative solutions that support the Keck Medicine of USC brand and business development goals, with an emphasis on the high-priority product lines, new locations of care and special initiatives of the organization. In this leadership position, the Senior Director will lead marketing strategy that competitively differentiates Keck Medicine and builds market awareness, preference, volume and margin. With the increase in resources and data points, this position must be able to present, develop and execute a strategic marketing plan based on the research and evidence presented by the data. The Senior Director of Strategic Marketing must be able to think and strategize holistically within the Keck Medicine