Coordinator, Marketing - Academic Program Marketing - Western Kentucky University in Bowling Green, KY for Western Kentucky University

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Coordinator, Marketing - Academic Program Marketing - Western Kentucky University

Location: Bowling Green, KY Category: Staff Posted On: Thu Aug 8 2024 Job Description: Position SummaryThe Coordinator position within Academic Program Marketing at WKU is responsible for strategizing, developing, and implementing marketing plans for academic programs. This includes integrating digital ads, website development, email campaigns, and print design into strategic marketing plans. The role plays a critical part in supporting the mission of Academic Program Marketing, which aims to provide marketing and recruitment resources to WKU Academic Programs. The primary goal of all efforts is to increase prospective student inquiries and ultimately enhance student matriculation, all while preserving the institution's brand integrit

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