Job Code Title Description: Marketing and Communications Professional 4
Appointment: .75 â“ 1.00 FTE, Regular, Exempt
Unit: Masonic Institute for the Developing Brain (MIDB)
Salary Range: $80,000 - $100,000 Full-Time ($60,000 - $75,000 at .75 FTE)
Reports To: Director of Communications, Office of Academic Clinical Affairs
Location: Minneapolis Campus, Hybrid (2-3 days on campus per week)

OVERVIEW
The Masonic Institute for the Developing Brain (MIDB) marketing and communications manager is responsible for supporting the MIDB co-directors, chief of staff and research program leaders in their efforts to enhance the visibility and reputation of the Institute. 

This position oversees marketing, communications (including public and internal relations), and branding, including day-to-day management and direction of the MIDBâ™s strategic communications program, website, mass email, social media, and creation and placement of branded materials.

This position will report to the Director of Communications for the Office of Academic Clinical Affairs (OACA) and be dedicated 100% to the Masonic Institute for the Developing Brain (MIDB).  As such, the position will have a strong dotted line relationship to the co-directors of MIDB and work directly with the MIDB leadership team.

KEY RESPONSIBILITIES
Communications Strategy and Content Development (50%) 
⢠Develop, implement and assess communications and content strategy; provide guidance on communications issues; ensure MIDB messaging is clear, compelling, and integrated. 
⢠Manage all print and digital (website, social media) channels, including use of analytics and best practices to refine and enhance content strategies and audience engagement.
⢠Develop and implement new story formats, including multimedia options, based on goals and audience.
⢠Develop and write editorial and marketing materials that promote MIDB, spotlight our Instituteâ™s innovation, etc.
⢠Draft and edit high-profile communication materials for leadership.
⢠Provide strategic communications guidance to individuals throughout the organization on major launches, key initiatives, critical meetings, and change management.
⢠Develop, maintain and enhance tools and guidelines (e.g., MIDB style guide, editorial brand guidelines, and communications toolkit) to ensure consistent internal and external messaging. 

Marketing Strategy and Brand Management (30%)
⢠Develop and implement strategic marketing strategies that reach MIDB target audiences to advance MIDBâ™s mission; to promote Institute programs, resources, and services; and to demonstrate impact of the MIDB.
⢠Develop marketing collateral (including presentations, brochures, and other materials) for MIDB resources, service lines, and programs.
⢠Manage the development of videos, photography, and design work.
⢠Ensure all MIDB materials for internal and external use meet and adhere to MIDB and University brand standards.
⢠Evaluate the impact of communications and marketing activities, including events.

Collaboration (10%)
⢠Work with the MIDB administration team, Office of Academic Clinical Affairs (OACA) Communications, University communicators, University Relations and others to expand the reach and impact of communications internally and externally.
⢠Coordinate with the MIDB administration team to leverage talents and communications vehicles to support strategic initiatives.

Public Relations (10%)
⢠Collaborate with OACA Communications and University Relations to pursue and respond to external media opportunities; prep spokespeople; coordinate and staff interviews; and collaborate with others across the University and external partners as needed.
⢠Draft press releases, expert alerts and briefing materials.

 

REQUIRED QUALIFICATIONS
● BA/BS degree and at least 6 years of experience in a relevant field.
● Demonstrated leadership, collaboration, customer service competence.
● Demonstrated excellent written and oral communication in English.
● Proven ability to establish and maintain effective working relationships with internal clients, external clients and the public.
● Proven ability to work within a fast-paced high-change environment.
● Proven experience with managing websites and social media channels.
● Demonstrated commitment to diversity and inclusion.

PREFERRED QUALIFICATIONS
● Masterâ™s degree in communication, business administration, public administration or related field.
● Ten years of professional communications experience that includes supervisory responsibilities.
● Highly proficient with technology including content management systems, and email marketing software.
● Experience with Adobe Creative Suite (particularly InDesign and Photoshop) and video editing software.

About University of Minnesota Twin Cities

The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.

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