What Product or Services Marketing contributes to Cardinal HealthProduct or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion and branding.Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for our Diabetes business. Creates compelling marketing programs to drive revenue and sales in support of business objectives.Identifies and remains current on market trends. Determines product/service lifecycle implications an