Role Summary: The Group Director, Customer Marketing, is responsible for creating and delivering the customer marketing strategy for OlyBet Group. This role is located in Tallinn and requires collaborating with cross-functional teams to deliver on business objectives. Some international travel is required. The ideal candidate will be passionate about delivering exceptional customer experiences, driving customer retention, and executing effective marketing campaigns. They will lead a team and work closely with the product, brand and digital teams to ensure a seamless and engaging customer experience. Key responsibilities include understanding the customer journey, developing, and executing performance-driven marketing strategies, ensuring targeted acquisition, ret