Assesses, develops, implements, administers, and evaluates a comprehensive membership and guest services program including membership sales and promotion; assists with guest services functions; leads a team of student employees, tracks membership, and manages membership software administration. Develops, implements, and executes a comprehensive department marketing plan to inform members and students of events, programs, and general recreation. Essential Functions and Responsibilities: Develops new recruitment/membership options based on industry trends; assesses students and membership needs and effectiveness through customer interest, participation statistics, satisfaction surveys, accomp