Senior Digital Marketing Strategist (Administrative Analyst/Specialist-Exempt II)
California State University, Fullerton
Location: Fullerton, California
Internal Number: 5012294
Senior Digital Marketing Strategist (Administrative Analyst/Specialist-Exempt II)
Classificaiton: Administrative Analyst/Specialist-Exempt II Department: Deans Office, College of Business and Economics Sub-Division: College of Business and Economics Salary Range: Classification Range $5,273 - $9,537 per month(Hiring range depending on qualifications, not anticipated to exceed $5,273 - $7,084 per month) Appointment Type: Ongoing Time Base: Full Time Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours.
About CSUF: Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to Californias revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.
Job Summary: It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About the Position:
The College of Business and Economics is committed to leading business education through the guiding principles of program quality, balancing theory and practice, and expanding our outreach and visibility. We create positive change by leveraging the curiosity, entrepreneurial spirit and diversity of our students. We inspire our students and other partners to transform the workforce through innovative, impactful instruction and research. We are seeking an exceptional individual to join our team as the Senior Digital Marketing Strategist (Administrative Analyst/Specialist-Exempt II). The ideal candidate in this role should have a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
Reporting to and under the general direction of the Director of Marketing and Communication, the Senior Digital Marketing Strategist provides technical expertise and is responsible for the creation and coordination of the college's digital marketing strategies and initiatives, with a specific focus on overseeing paid search and paid social initiatives, as well as organic site optimization strategies, utilizing a data-centric approach to track and improve results. This position builds and enhances the reputation and engagement with key college constituents including prospective and current students, alumni, community partners, the business community and business schools around the nation. The Senior Digital Marketing Strategist also creates content and multimedia that showcases the college.
Develops and executes comprehensive digital marketing strategies, with a specific emphasis on paid search and paid social initiatives, to drive student enrollment, enhance brand visibility, and align with the institution's overall marketing goals. Evaluates and assesses data and analytic needs for marketing campaigns and website usage. Generates complex reports, analyzes results, and provides recommendations for targeted campaigns. Creates content and multimedia that showcases the college. Assists in the maintenance the college web pages to include content and design. Provides technical expertise and functional leadership to academic departments, centers, and other internal stakeholders to align collateral and digital marketing efforts with institutional objectives. Other duties as assigned.
Essential Qualifications: Bachelors degree from an accredited four-year college or university and/or the equivalent training and administrative work experience involving the study, analysis, evaluation, development or improvement of administrative policies, procedures, practices or programs plus four years of related experience. Working knowledge of and the ability to apply standard theories, principles, practices, and techniques applicable to the program and/or administrative specialty to develop conclusions and make recommendations. Thorough knowledge of the policies, procedures, and outside regulations pertaining to the applicable program and/or administrative specialty. Working knowledge of operational and fiscal analysis and techniques. Ability to take initiative and plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved. Skilled in the research, development, and evaluation of policies and programs. Ability to collect, evaluate, and interpret data to develop sound conclusions and make appropriate recommendations. Expertise in investigating and analyzing problems with broad administrative impact and implications. Ability to anticipate problems, address them proactively, and develop appropriate recommendations leading to solutions. Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form and use consultative and facilitation skills to gain consensus. Ability to train others on new skills and procedures and provide lead work direction. Proficiency in Microsoft Excel, Word, PowerPoint, Access, and Outlook. Ability to communicate clearly and effectively both orally and in writing. Ability to establish and maintain effective and cooperative working relationships with others.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Preferred Qualifications: Seven years of marketing experience in an educational, institutional, or corporate marketing environment. Ability to build consensus, justify decisions and execute digital marketing plans. Proven track record of success in digital marketing role, preferably within the higher education industry, with a focus on overseeing paid search and paid social initiatives. Ability to analyze data, interpret results, and make data-driven decisions to optimize digital marketing campaigns. Familiarity with marketing automation platforms, Google Analytics, CRM systems, and other digital marketing tools to effectively execute campaigns and leverage data for personalization. Technical experience using digital media equipment, cameras, video creation, and editing software.
Experience working with visual elements including photography, video and graphics to complement editorial content, web and social media. Proficiency in Microsoft Office software and Adobe Creative Cloud (Lightroom, Premiere Pre, and Photoshop). Understanding of integrated marketing and advertising.
Masters degree in marketing, communications, or related field. Understanding of the unique challenges and opportunities in the higher education sector, including trends, regulations, and best practices. Extensive and in-depth knowledge in project management including research and analytical methodologies. Ability to think strategically and develop long-term digital marketing strategies aligned with institutional goals and target audience needs.
Additional Information: California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting act and is required to comply with the requirement set forth in CSU Executive Order 1083, revised July 21, 2017.
Multiple positions may be hired from this recruitment based on the strength of the applicant pool.
If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position.
Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
California State University, Fullerton is a major regional university in a vital, flourishing area that includes Orange County, metropolitan Los Angeles and the expanding Inland Empire. The beautiful, 236-acre campus is set in Fullerton in north Orange County, about 25 miles from downtown Los Angeles and about 21 miles from nearby beaches. Cal State Fullerton has more than 37,000 students and approximately 1,800 full and part-time faculty members. The University offers 107 degree programs in eight colleges. Accredited by the Western Association of Schools and Colleges, CSUF is fourth in the nation for the number of bachelor's degrees awarded to minority students and first in California for the number of bachelor's degrees awarded to Hispanics.The University is one of the 23 campuses in the California State University System. Since the campus opened, CSUF has awarded degrees to more than 215,000 graduates. Many are leaders in business, government, education, and the arts.