The Executive Director of Marketingis responsible for overall communications, research-based messaging, marketing, advertising, branding, manhattan.edu web site management, social media platforms, publications, and editorial services. The candidate represents and promotes the College, increasing its visibility and supporting the institution's mission, vision, and strategic goals. The position leads the development and/or implementation of the institution's brand vision, messaging, and strategy, to attract the best students, enhance relations with alumni and donors, and recruit quality faculty and staff. Providing strategic direction and coordinating marketing produced by all academic and administrative units within the College is a central role. The ideal candidate is a skilled communicator, collaborator, and team builder. Time management is also an essential skill.
Primary Responsibilities and Measurable Actions/Activities, Transactions Performed:
Along with College leadership, develop, implement, and manage a comprehensive strategic marketing plan to promote Manhattan College and its mission while serving as the brand manager. This involves positioning the College in the higher education market, determining target audiences, and designing and producing all marketing, advertising, digital media and related campus projects and major initiatives. The selected candidate will have a close working relationship with the Executive Communications Manager who reports directly to the President. 25% of Time
Identifies key messages and audiences, and communicates the College's stories through consistent and unified narrative and visuals which are rooted in the institution's mission and strategic plan. Articulates the image and brand in delivering messages to all internal and external constituents. Vet and manage advertising/marketing agencies. 20% of Time
Leads and directs a team of marketing, website development, social media, digital assets, communications, publications and editorial services experts as well as coordination at the strategic and tactical level with all College academic departments and administrative units including but not limited to Advancement. Ensures publications and campus signage are consistent with the institution's branding. Plans, manages and tracks three College-wide budgets for publications, advertising/marketing and web site as well as a departmental operations line. 20% of Time
Ensures effective and efficient operation of the department by coordinating unit plans, measurable goals, and objectives, and evaluating progress on each against both the unit's and institution's goals; ensures policies, procedures, and best practices are carried out. 35% of Time
The ideal candidate will have a minimum of 10 years of related experience in increasingly managerial roles. Understanding of enrollment management is a plus.
Demonstrated higher education marketing and communication experience at a higher education institution.
Extensive experience with social media platforms, social media marketing, and management of multiple social media accounts; current knowledge of social media trends; ability to leverage social media tools to engage/promote programmatic initiatives and to assist in meeting enrollment goals.
Experience managing relationships, negotiating, and approving contracts and invoices with vendors and partners within approved spending parameters.
Analyze and report on campaign performance using data to optimize future strategies.
Assist with budget management, reconciliation, tracking analysis and reporting on ROI.
Manhattan College is an independent Catholic coeducational institution in the Lasallian tradition. We expect our faculty, administration, and staff to be knowledgeable about our mission and to make a positive contribution to the mission. Applicants from historically under-represented segments of the population are encouraged to apply, as well as those attracted to a college with a Catholic identity. We are committed to a diverse campus community. AA/EO Employer M/F/D/V
Manhattan College is committed to ensuring equal access to its educational programs and employment opportunities without regard to race, color, creed, religion, ethnicity, national origin, sex/gender identity/expression, sexual orientation, marital/partnership status, disability, age, citizenship status, veteran status, predisposing genetic characteristics, caregiver status, credit history, arrest/conviction record, unemployment status, status as a victim of domestic violence, sexual violence, or stalking, or any other legally protected status. This policy adheres to the requirements of Title Seven, the Civil Rights Act of 1964, and Federal Executive Orders 11246 and 11375, and seeks to implement the objective and methods set forth in the Department of Labor. Americans with Disabilities Act of 1990 Section 504 of the Rehabilitation Act. Equal opportunity can only be achieved through demonstrated cooperation from all members of the Manhattan College Community. We as a College Community must always demonstrate sensitivity and respect for our co-workers, colleagues, students, visitors and alumni...of diverse cultural background. All employees are expected to make every reasonable effo...rt to carry out the Affirmative Action plans of the College. Historically, Manhattan College was founded by the Christian Brothers. Due to the significant shortage of Christian Brothers, Manhattan College gives special consideration to qualified Christian Brothers when filling vacant positions.