Strategic Communications and Marketing is a key component in achieving the goals of our health enterprise. The Senior Director for Communications and Marketing is a core member of both organization's leadership teams.
The Senior Director for Communications and Marketing is responsible for the success and leadership of a high-functioning, collaborative team that manages strategic internal and external communications, outreach activities, marketing, alumni relations, and event planning. The Senior Director will work in close partnership with the senior leadership teams in the Medical School and M Physicians, and collaborate and stay aligned with University Relations, and University of Minnesota Foundation to ensure the teamâ™s work is aligned with University goals. We are seeking a strategic leader that will spend significant time developing and directing comprehensive communications and marketing plans aligned to organizational goals, advancing and enhancing our reputation, brand, and profile, and promoting the Deanâ™s strategic priorities. This role will also be a key partner to communications and marketing leadership in M Health Fairview, and, in partnership with University Relations, will monitor and participate in advancing the brand.
Lead the Medical School Office of Communications & Marketing, dedicated to building the internal and external profile of the Medical School while building pride in the institution
Oversee Alumni Relations work, in coordination with UMF, to increase engagement of Medical School alumni in development, advocacy and student mentorship.
Develop and implement strategic, proactive public relations and media relations plans to build reputation and trust in our organizations
Provide leadership and vision for strategic marketing, branding, communications, creative services. This includes planning, leading, and managing the marketing strategy to advance audience engagement, position the organization regionally and nationally, and cultivate and enhance meaningful relationships with internal and external audiences
Provide counsel to senior leadership and faculty, including on communications and marketing trends and media landscapes, opportunities and issues, and communications strategies and activities to advance reputation and minimize risk
Develop proactive communications strategy to advance Dean and CEO priorities and leadersâ™ thought leadership goals
Collaborate with leadership on public relations, public affairs and reputation strategy
Supervise and mentor the members of the communication teams across the two units to deliver high-level results on behalf of the Medical School and M Physicians
Maintain strong relationships and collaboration with Fairview Health Services, University of Minnesota Foundation, University Relations, industry partners, and other community and health system partners
In partnership with leadership and in consultation with University Relations, direct issues management and crisis response processes, tools, and implementation
Work alongside the leaders in each of their functional areas to assess and evaluate current processes, people, and systems; identify immediate priority areas and identify gaps; partner with leaders to build out strategies and framework to meet departmental goals
Oversee the management of web and social media channels and ensure alignment of all communications and marketing tools to the institutional strategy
Create and utilize metrics to assess and demonstrate the impact of the communications and marketing functions
Build organizational capability by identifying skills needed to effectively meeting the communication and marketing goals set by the Dean and CEO, and recruiting and developing staff in alignment with those strategic priorities
Hybrid Workplace: This job requires on campus presence at least 3 days a week
10+ years of progressively responsible Marketing and Communications leadership experience
Bachelor's degree required, preferred in Business Administration, Marketing, Communications, or a related field plus at least 12 years of experience.
Demonstrated experience managing comprehensive strategic communications, media relations, marketing, event, and/or brand management programs to advance an organization's mission and impact
Excellent written and verbal communication and presentation skills, and the credibility and leadership presence to present to a wide range of internal and external audiences
Experience in owned, earned, and paid media channel strategies
Experience in budget planning, forecasting, and developing marketing plans
Demonstrated experience leading, developing, and implementing marketing and communications strategy
Proven track record of building and maintaining a positive team culture that leads to innovation, high levels of engagement, and work that regularly meets or exceeds expectations.
Excellent organizational skills and ability to manage and reprioritize multiple projects with competing deadlines
A high degree of professionalism with attention to detail, quality, and follow-through
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.