The Marketing Strategist is within the Marketing and Communications team and is a key member of Account Services, responsible for helping to strengthen and build the University's brand image and reputation. The Marketing Strategist will also assist with projects that support the University’s strategic goals as a member of the Marketing Unit. This role will report to the University Relations Account Services Director.

Job Duties:
Marketing and Branding Strategy 45%

• Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge.
• Consults with units on their marketing plans.
• Supports and assists Account Services Director on key marketing initiatives.
• Assists with and maintains marketing programs.
• Assists with developing marketing plans and presentations on brand and marketing initiatives.
• Maintains a dedication to the University’s goals that encourage equity and diversity.
• Promotes the University’s brand standards and suggests updates as technology evolves.

Marketing Project Management 40%

• Works with collaborators and clients to assemble and document project requirements.
• Responsible for translating requirements into project brief and facilitating project team meetings.
• Applies marketing expertise to projects to ensure they align with marketing standard processes.
• Provides leadership to marketing project teams including project direction, strategy, and leading all aspects of project development.
• Provides strategic marketing direction to ensure content, design, and development to meet project and client needs and leverage brand assets.
• Determines appropriate channels to fulfill a marketing business need or address the identified marketing challenge
• Communicates project progress with UR team leaders; collect feedback and approvals.
• Identifies and resolves barriers to meeting project objectives.
• Supervises project process in project management system, providing status reports through project lifecycle.
• Collaborates with the Measurement & Analytics team to establish metrics and develop project reports.
• Establishes metrics and develops project reports.
• Establishes strong working relationships and regular contact with University communicators and external entities.
• Applies marketing expertise to projects to ensure they align with marketing standard processes.
• Works with collaborators and clients to collect and document marketing project requirements.
• Responsible for translating marketing requirements into project briefs and facilitating project team meetings.
• Provides strategic marketing direction to ensure content, design, and development meets project and client needs leveraging brand assets.
• Provides leadership to project teams including project direction, strategy, and leading all aspects of project development as it relates to marketing.
• Communicates marketing project progress with UR team leaders and client partners; gathers feedback and approvals.
• Identifies and resolves barriers to meet marketing project objectives.
• Tracks marketing project process in tool, providing status reports through marketing project life cycle.
• Works with the Measurement and Analytics team to establish metrics and develop marketing project reports.
• Establishes strong working relationships and regular contact with University communicators and external entities.

Professional Development 10%

• Completes professional development, education, and training activities, consistent with leading the responsibilities of the position.
• Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
• Stays current on project management and technology trends.
• Completes professional development, education, and training activities, consistent with being responsible for the responsibilities of the position. Completes continued learning and development appropriate to work duties and for the pursuit of individual, unit, and institutional success.
• Stays current on project management and technology trends.

Other duties as assigned 5%

• Assists with other marketing or digital projects as they arise.
• Works with other units to implement system wide technology.

This is a Fully Remote Position. The University of Minnesota is currently offering flexible working options. Specifics about this position will be discussed during the interview stage.

Required Qualifications:

• BA/BS degree in communications, journalism, marketing, art or related field
• Six years of professional marketing/digital communications experience, including coordinating multidimensional marketing communications projects

Preferred Qualifications:

• Strong verbal/written communication skills
• Ability to handle multiple tasks
• Excellent interpersonal skills
• Outstanding project management skills
• Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures
• Ability to facilitate work of various departments to accomplish common goals
• Very detailed oriented

About University of Minnesota Twin Cities

The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.

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