Normal Work Schedule: Monday - Friday 8:00am to 4:45pm
Job Summary: The Marketing Manager II has a key role in advancing strategic priorities and raising the profile of The University of Alabama, in support of the University's strategic plan. This classification works within the Division of Strategic Communications to develop a clear understanding of plans, goals, and ongoing efforts for communications related to various clients.
Additional Department Summary: The Marketing Manager II will utilize divisional project management tools and existing standard operating procedures to strengthen the initiatives of Strategic Communications as the division advances the mission of The University of Alabama. This position will prioritize recruitment and communications efforts for undergraduate degree programs by providing support to email marketing, digital marketing, paid advertising, content marketing and strategic planning to achieve recruitment goals resulting in a diverse body of highly qualified enrolled students and support their ongoing success.
Required Minimum Qualifications: Bachelor's degree and four (4) years of professional marketing, public relations, communications, or advertising experience.
Additional Required Department Minimum Qualifications: Must attach portfolio demonstrating strong competence in project management, writing, editing, proofreading copy and/or making data-driven marketing decisions.
Skills and Knowledge: Ability to learn emerging platforms, client communications, copywriting, editing, excellent oral and written communication skills, fluency with business computer use, marketing research, project management, and proofreading. Ability to learn and utilize new digital tools and techniques throughout their career to improve workplace efficiency and marketing return on investment. Knowledge of professional writing styles will be important as candidates must be able to master AP and UA Editorial Style.
Preferred Qualifications: Experience effectively managing projects, developing effective marketing strategies, meeting deadlines and leading project teams. Experience in strategic planning, digital campaign management, and client relationship management. Project management certifications. Experience providing art direction to designers and photographers, executing multichannel marketing campaigns, buying and placing advertising.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster
As the state’s flagship university, The University of Alabama family has always focused on being the best. After all, we are The Capstone of Higher Education. Founded in 1831 as the state’s first public college, The University of Alabama is dedicated to excellence in teaching, research and service. We provide a creative, nurturing campus environment where our students can become the best individuals possible, learn from the best and brightest faculty, and make a positive difference in the community, the state and the world. You’ll like what you find here. Become part of The University of Alabama family.