Serving as the lead administrator charged with enrollment, the DEM is responsible for leadership and management of the Admissions Office and recruitment efforts to achieve annual enrollment targets, including overseeing the financial aid program of the college. In addition to enrollment the DEM directs the marketing efforts for the college, especially as it relates to student recruitment.
Representative Duties
Reflect and passionately promote the mission, vision, and identity of the College.
Provide vision, leadership, mentorship, and management for admissions staff.
With the President and Cabinet, set recruitment goals and tactics to achieve institutional enrollment targets.
Hire, train, and coach admissions counselors to be strong territory and roster managers and hold them accountable for goals.
Annually assess and adjust recruitment territories and tactics using historical and benchmark data. Adjust recruitment tactics and messages as frequently as on a daily basis if necessary, so as to achieve the conversion needed to achieve enrollment targets.
Personally manage a small recruitment territory.
Develop and implement student marketing including print and digital modes. Oversee deployment of print and digital communication to prospective students and their families.
Working with the President and Development office, produce marketing materials to the college’s broader constituency, i.e., donors and supporters of the college.
Manage the admissions, financial aid, and marketing budgets.
Represent Admissions and the college at various meetings, events, college fairs, and/or conferences.
Manage the review of all applications for admission, including regularly convening the Admissions Committee to review marginal applicants.
Set annual enrollment targets and discount rate goals; manage the financial aid awards to achieve enrollment and discount rate goals.
MINIMUM QUALIFICATIONS:
Bachelor’s degree required; master’s or doctoral degree preferred.
Five years of experience in admissions. Preference is given to candidates who have worked in undergraduate admissions at Christian institutions, and who have served in a leadership position in an admissions department (Director or above).
Knowledge of and ability to implement admissions and enrollment “best practices.”
Experience in the use of data analytics as a part of a comprehensive admissions strategic plan and accountability.
Successful proven leadership experience. A personal record of leadership and service that shows integrity, accountability, and ability to achieve goals.
Strong oral and written communication skills, including public speaking. Ability to communicate effectively and professionally to large groups and individuals.
Competence and comfort using social media to effectively communicate to a wide range of constituents, including teenagers.
Strong collaborative and team-oriented interpersonal skills. Detail-oriented, accurate, organized and efficient. Ability to work independently.
Demonstrated computer proficiency in a variety of platforms. Experience using a student information system (SIS) for enrollment management.
Overnight travel and occasional evening and weekend work required.
Knowledge and acceptance of principles and philosophies of Providence Christian College, its programs and requirements.
