The Content Marketing Specialist, under the supervision of the Director of Enrollment Communications, manages the Tarleton State University Division of Enrollment Management's print marketing and other visual communication projects. This position will implement projects/strategies for the continual enhancement of prospective student print marketing, develop content to promote prospective student events, and will be responsible for the creation of media to support undergraduate enrollment initiatives.
This is an in office position located in Stephenville, Texas. Work hours are Monday-Friday 8am-5pm or as work requirements indicate.
Must be able to work remotely at the request of the University.
40%- Leads the development and design for media projects, including mailed print pieces and graphic design for web, mobile app, social media, and email marketing utilizing various design programs including but not limited to Adobe Photoshop, Adobe Illustrator, Adobe lnDesign, and Canva. Provides creative direction for overall media design and ensures designs adhere to university brand standards.
25%- Develops and implements an event promotional strategy which can include print mailers, social media, email marketing, and cross-promotional efforts with campus partners like academic colleges or community college partners.
15%- Create email marketing content for prospective students who show interest in the university before their senior year of high school.
10%- Collaborate with Tarleton Marketing and Communications department stakeholders to ensure collaboration on marketing and communication initiatives that involve Enrollment Management.
5%- Assists in developing and implementing the overall Enrollment Management communications plan and managing the communication calendar
5%- Other duties as assigned
Bachelor's degree in Communications, Marketing, or equivalent combination of education and experience.
Two years of related experience in graphic design, project management, and/or email marketing.
Knowledge, Skills and Abilities:
Knowledge of word processing, spreadsheet, and database applications.
Experience in Adobe Creative Cloud products and Canva.
Experience with email marketing platforms.
Ability to multitask and work cooperatively with others.
Strong verbal and written communication skills.
Ability to work independently once given a project.
Strong attention to detail.
Ability to think creatively and implement concepts in a team environment.
Preferred Knowledge, Skills, and Abilities:
Fluency in Spanish is preferred.
Commensurate with experience
The target base annual salary is $48,592 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:
Tarleton’s VisionTarleton State University will be the premier comprehensive regional university in the nation, dedicated to education, service and research. It is committed to being a university of opportunity for all students and believes it has a responsibility to drive regional innovation and job creation for all graduates.About Tarleton State UniversityTarleton’s innovative and transformative approach provides more than knowledge. Through real-world experiences and effective teaching, research, scholarship and service, students gain the know-how for promising careers, no matter their field of study.Tarleton has evolved into the near-perfect model of size, academic scope and affordability. Founded in 1899 and part of The Texas A&M University System since 1917, it combines the resources of a major public institution — more than 100 undergraduate and graduate degree programs, cutting-edge academic facilities, faculty experts — with its own brand of personal attention, history and community to be a first-choice destination for students across North Texas and beyond.Students can choose to study in one of seven colleges — Agricultural and Environmental, Business Administration, Educ...ation, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.The primary campus is in Stephenville, which consistently ranks as one of the best small towns in America. Additional locations are in Fort Worth, Waco, Midlothian and Bryan, complemented by a fully online Global Campus.Students come to Tarleton from around the world, representing some 30 countries and nearly every state in the U.S., and leave as moral, ethical thinkers with civility and integrity who contribute meaningfully to a global society.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer. Students may select areas of study from six colleges: Agricultural and Environmental Sciences, Business Administration, Education, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.More than 60 bachelor's programs and 30 graduate degrees, featuring doctoral studies in educational leadership, have led more than 13,000 students from 45 states and more than 20 foreign countries to make Tarleton State their collective choice for a college education.Tarleton's research centers are daily searching for solutions to global problems. For instance, the Texas Institute for Applied Environmental Research conducts analyses to address environmental issues facing the state and nation, while the Southwest Regional Dairy Center, using an almost $1 million grant, is working on ways to turn animal waste into a viable energy source.Tarleton's blueprints for a brighter-than-ever future include a new applied sciences building with engineering laboratory space on campus in Stephenville, a new academic building on the university's planned 80-acre Fort Worth campus near Chisolm Trail Parkway, and $24 million in upgrades and improvements to the institution's venerable Memorial Stadium.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.