Assistant Dean for Communications and Marketing - College of Liberal Arts & Sciences
University of Illinois - Urbana-Champaign
Location: Urbana, Illinois
Internal Number: 4763851
Assistant Dean for Communications and Marketing
College of Liberal Arts & Sciences
University of Illinois at Urbana-Champaign The College of Liberal Arts & Sciences is home to 15,000 students; 1,300 faculty and staff; and over 186,000 alumni. The college is home to more than 65 units and 70 plus majors. LAS is a diverse and dynamic place made up of incredible people doing impactful work every day at the heart of the university. The Office of Communications and Marketing supports the College of LAS and its units in pursuit of their strategic goals. The office is focused on student recruitment, advancement, reputation management, and building community among the college's key stakeholders.
The College of Liberal Arts & Sciences (LAS) is searching for an Assistant Dean for Communications & Marketing to provide strategic leadership of the college's communications and marketing operation. This includes leading the college team and providing guidance and support for unit leaders across the college. Through collaboration with college and campus leaders, sets a vision for and implement communication and marketing strategies that support campus, college, and unit priorities. This includes student recruitment, advancement support, reputation building and maintenance, and strengthening the college community. This position is a member of the dean's senior leadership team.
Duties & Responsibilities
Lead the college's communications and marketing team and manage administrative functions of the team.
Continue building college team to provide professional communications support to all units across the college.
Collaborate with college and campus leaders to promote the excellence and impact of the college.
Represent the college on campus-level committees and participate in campus wide activities to shape organizational structure, resourcing, and implementation of a best-in-class university model for marketing and communications. Advise the campus on a comprehensive communication policy.
Provide leadership and work closely with departments and research units across the college as well as the college's LAS Communicators group to ensure consistent/clear messaging, consistent branding, and optimal outcomes.
Hire, train, and supervise (assign/review work, conduct performance evaluations, address work issues, approve time, set work schedules, set goals) communications and marketing college team leaders and oversee them in doing same for staff members.
Develop and manage a budget for the communications and marketing operation for the college.
Select vendors and manage projects assigned them as needed (assures university compliance, quality control, responsible use of resources, etc.).
Communications and Marketing
Maximize college resources for communications and marketing by identifying and focusing on high impact work and implementing solutions at scale.
Develop and maintain the college brand--in a manner consistent with the campus brand-to elevate visibility of the college, facilitate affinity with key audiences, and enable achievement of strategic goals. Assist administration, faculty, and partners across the college in using college and campus brand platforms.
Oversee development and execution of a comprehensive marketing plan for student recruitment, working in conjunction with the Student Academic Affairs Office, the campus Office of Undergraduate Admissions, and LAS units.
In concert with the dean of the college, develop a comprehensive strategy for college internal and external communications that leverages all pertinent channels including print, e-newsletters, digital advertising, and social media.
Create a sophisticated approach to public relations that includes proactive pitching of stories to media, monitoring media coverage, and distribution of college news stories through college channels.
Advise the dean and other college leaders on public relations matters, including crisis communications.
Oversee the ongoing development and implementation of a best-in-class approach to unit websites for all 65+ units across the college. Ensure that the college's approach leverages current tools and technology including SEO, content management systems, and analytics tracking and usage.
Explore, develop, and implement innovative communication approaches that will be effective and have significant positive impact on the reputation of the college.
Build professional relationships with internal partners and external vendors associated with communications projects.
Successfully manage multiple projects, clients, and deadlines while maintaining attention to detail.
Assume additional duties to further the mission of the college.
Fifteen or more years of senior-level experience in the areas of communications and/or marketing, preferably within a higher education environment.
Experience leading a team of communications and marketing professionals.
Experiences demonstrating leadership, strategic planning and operational effectiveness resulting in exceptional outcomes.
Record of successful experience as a skilled manager with the ability to meet budgets, develop people, and work collaboratively at scale.
Any advanced (beyond Bachelor's) degree.
Excellent interpersonal skills, outstanding communication skills, proven organizational skills, and the ability to interact with both internal and external constituents.
Awareness of, and sensitivity to, cultural and linguistic differences.
Commitment to diversity and inclusion
This is a 100% full-time Academic Professional position, appointed on a 12-month basis. The expected start date is as soon as possible after the deadline date. The starting salary for this position is $140,000. Actual starting salary will be determined by the candidate's credentials and alignment with the position requirements. Application Procedures & Deadline Information
Applications must be received by 6:00 pm (CST) on January 2, 2024. Apply for this position through https://jobs.illinois.edu using the Apply Now button on the posting and upload your cover letter, resume, and names/contact information for three professional references. Applications not submitted through https://jobs.illinois.edu will not be considered. For further information about this specific position, please contact email@example.com. For questions regarding the application process, please contact 217-333-2137.
The University of Illinois must also comply with applicable federal export control laws and regulations and, as such, reserves the right to employ restricted party screening procedures for applicants.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, COVID-19 vaccination requirement, and employment eligibility review through E-Verify.
Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing firstname.lastname@example.org.
The University of Illinois at Urbana-Champaign has earned a reputation as a world-class leader in research, teaching, and public engagement. With our land-grant heritage as our foundation, we pioneer innovative research that tackles global problems and expands the human experience. Our transformative learning experiences, in and out of the classroom, are designed to produce innovative alumni who desire to make a significant, societal impact.