Marketing & Communications Specialist, Executive Education (7552U), Berkeley Law - 60876 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.

Departmental Overview

Berkeley Law Executive Education helps legal practitioners and business professionals, as well as government and nonprofit leaders, meet their professional goals by delivering world-class certificate programs that teach hard and soft skills, elicit insights that lead to more effective problem solving, and expand participant networks. The program draws upon the expertise of UC Berkeley faculty, the law school's extensive alumni network, and deep relationships with business and legal leaders to provide program participants with access to thought leaders from a wide range of disciplines.

Many of the programs from Berkeley Law Executive Education provide Mandatory Continuing Legal Education (MCLE) credits. Programs offering MCLE credit include monthly webinars, online courses, and in-person institutes and workshops.

The Marketing & Communications Specialist at Berkeley Law Executive Education will be at the forefront of advancing our mission to empower legal practitioners, business professionals, government officials, and nonprofit leaders to achieve their professional aspirations. The role will be instrumental in shaping and executing our digital marketing strategies, encompassing email campaigns, social media initiatives, and digital advertising. By leveraging the employee's expertise, creativity, and analytical skills, the position will contribute to raising the profile of our world-class certificate programs and expanding our participant base.

Application Review Date

The First Review Date for this job is: November 16, 2023

Responsibilities

• Develop and execute comprehensive email marketing campaigns that drive participant engagement, program awareness, and conversions.
• Curate and create compelling content for various digital platforms, ensuring alignment with program objectives and audience interests.
• Manage social media accounts, crafting strategic posts, engaging with the community, and fostering meaningful interactions.
• Design and implement digital advertising initiatives, leveraging data-driven insights to optimize reach, engagement, and conversion rates.
• Collaborate with cross-functional teams to align digital marketing efforts with program launches, events, and promotions.
• Monitor and analyze digital marketing performance metrics, identifying trends, successes, and areas for improvement.
• Stay current with industry trends and best practices, infusing innovative approaches into the department's digital strategies.
• Contribute to the development of a cohesive brand presence across all digital touchpoints.
• Ensure compliance with relevant data protection regulations and uphold ethical marketing practices.
• Oversee the creation of promotional materials designed to promote awareness of Berkeley Law Executive Education's programs within the alumni and general practitioner communities, as well as with professionals working in business, technology, non-profits, and government.
• Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A / V presentations, displays, exhibits, etc.
• Establishes and maintains contacts with internal and external marketing professionals and vendors; e.g., web developers, advertising agency representatives, artists, designers, photographers, mailing houses, promotional product vendors, list brokers, media contacts, etc.

Required Qualifications

• Strong research, analytical, and critical thinking skills, including sound judgment and decision-making, and the ability to correctly identify potential and actual problems, advising management as required, and proposing effective solutions.
• Ability to understand complex concepts and communicate them simply and clearly adhering to appropriate brand tone and values.
• Must be able to understand the needs and desires of our target audiences.
• Strong written, verbal, and interpersonal communication skills.
• Demonstrated ability to interact with tact and political acumen to effectively represent Berkeley Law and the Berkeley Law Executive Education program.
• Excellent copywriting skills.
• Strong social media and digital advertising skills.
• Thorough understanding of search engine optimization (SEO).
• Comprehensive knowledge of marketing communication principles, media, and techniques.
• Comprehensive knowledge of Google Ads, Google Analytics, and WordPress.
• Strong computer skills and proficiency with Microsoft Office, Google Suite, and video conferencing platforms.
• Ability to learn new computer programs and software systems.
• Strong project management and organizational skills.
• Strong attention to detail with excellent editing and proofreading skills.
• Skilled in mentoring less experienced staff.
• Thorough knowledge of basic concepts, principles, and procedures of building and maintaining effective relations with external, internal and key constituencies.
• Demonstrated commitment to and understanding of diversity, equity, inclusion, and belonging (DEIB), and ability to apply and integrate core concepts of DEIB into everyday practice.
• Must be committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included.
• Must demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.

Education/Training:

• Bachelor's degree in related area and / or equivalent experience / training.

Preferred Qualifications

• Thorough knowledge of and/or the ability to learn about the campus generally and Berkeley Law in particular, including their achievements, mission, vision, goals, objectives, and infrastructure.

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted salary or hourly range that the University reasonably expects to pay for this position is $83,500.00 - $92,000.00.

• This is a 100%, full-time (40 hours per week), career position that is eligible for full UC benefits.
• This position is exempt and paid monthly.
• This is a hybrid position, eligible for up to 20% remote capability.

How to Apply

To apply, please submit your resume and cover letter.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.

For the complete University of California nondiscrimination and affirmative action policy, please see the University of California Discrimination, Harassment, and Affirmative Action in the Workplace policy.



To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=60876&PostingSeq=1









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