The Marketing and Communications Campus Director is responsible for promoting TouroCOM Montana's public image.
Responsibilities
The following outlines the basic responsibilities of this position. Other duties are to be assigned as necessary.
Maintain good relationships with the media and community representatives
Serve as the point of contact for media and public relations questions.
Serve as the point of contact for the company in interviews and press conferences
Develop relationships with industry leaders or trendsetters through social media
Maintain email listserv of community figure affiliates
Develop and producing high-quality informative and interesting press releases
Analyze media coverage and develop responses when needed
Plan and implement the college's social media presence
Organize and coordinate promotional events, press conferences, tours, visits and exhibitions and other Touro sponsored events
Source, obtain approval, and purchase promotional items
Create presentations, articles, flyers, displays, directories, reports and information for events, websites, blogs, and social media accounts
Organize and archive TouroCOM images, videos, and other media.
Assist the Campus Dean in developing and publishing a quarterly newsletter with additional production as events dictate
Work closely with Assistant Dean of Student Affairs to plan events and handle visitors or guests
Assist with coordination and promotion of student engagement opportunities/activities and student government association activities as assigned.
Attend and represent Touro at recruitment and community events to assist with memorializing the event (for example, photography, written documentation, etc.)
Keep calendars of events and activities organized and updated
Work with Facilities to maintain the physical appearance of TouroCOM Montana by ensuring compliance with decorations and signage policies.
Ensure compliance with Touro Branding standards and compliance with copyright standards.
Report to the Campus Dean and the Executive Director of Communication and Marketing for Touro University
Other duties and special projects as assigned or requested
Qualifications
Education/ Experience
Bachelor's degree in marketing, journalism, business or related field
Previous experience in PR or related field
Photography and editing skills preferred
Knowledge/ Skills/ Abilities
Excellent written and verbal communication skills; strong copywriting and content creation skills
Positive attitude, motivated, manages time efficiently
Able to multitask and monitor several projects and accounts on a daily basis
Able to work well under pressure
Professional and confident public speaker
Takes initiative to develop new strategies and outside-the-box ideas for social media
Excellent client relations skills
Able to work independently or in a team
Available to work nights or weekends when needed
Excellent computer skills; proficient in Microsoft Office Suite particularly Excel and PowerPoint
Experience with graphic design, photo editing and social media content development
Confident presentation skills and attention to detail
Established in 1970 to focus on higher education for the Jewish community, we enrolled our first class in September 1971. Since then we’ve grown to serve a widely diverse population of over 19,000 students across 35 schools in 4 countries. We are uniquely attuned to the importance of an education that accommodates students from all backgrounds and circumstance. What sets Touro apart is not simply our top-notch programs, engaged faculty members, or experiential learning opportunities, it’s our culture and curriculum that respect your commitments – to your community, your values, and your future.
