WashU Medicine, one of Americaâ™s most prestigious academic medical institutions and biomedical research enterprises, is seeking applicants for the newly created role of Assistant Vice Chancellor, Marketing Strategy (AVC). This highly visible position will lead and grow our medicine marketing function to advance our core missions in education, research, and patient care.
In partnership with the Associate Vice Chancellor, Chief Brand and Marketing Officer (CMO), brand, creative, and business leadership, you help create the future of the WashU brand. We are at the forefront of creating a marketing and communications culture obsessed with smart, innovative, results-oriented work that builds the brand, grows the business, and attracts talent. You will be integral to its development.
As AVC, you are the key marketing strategist for the organization, providing executive-level counsel and collaboration working with senior leadership, marketing teams, and faculty to understand priorities, insights, and compelling stories. Key stakeholders include the Dean of the School of Medicine, Department Chairs, Division Chiefs, CEO of the Faculty Practice Plan, Vice Chancellor of University Marketing and Communications, as well as Vice Chancellors of Medical Education, Innovation, and Medical Advancement.
WashU School of Medicine is a global leader in academic medicine, clinical programs, and research - including biomedical research, patient care, and educational programs with more than 2,800 faculty and 10,494 employees. Its National Institute of Health (NIH) research funding portfolio is the third largest among U.S. medical schools, has grown 52% in the last six years, and, together with institutional investment, WashU School of Medicine commits well over $1 billion annually to basic and clinical research innovation and training. Its faculty practice is consistently within the top five in the country, with more than 1,800 faculty physicians practicing at 65 locations. WashU faculty make up the medical staff of Barnes-Jewish and St. Louis Childrenâ™s hospitals of BJC HealthCare, and Siteman Cancer Center. As international leaders in patient care, research, and education the outstanding faculty have contributed major discoveries and innovations in the fields of science and clinical medicine since the schoolâ™s founding in 1891. The vision for WashU Medicine includes a transformative approach to the virtuous cycle of academic medicine through a regional, national, and global strategy.
Primary Duties & Responsibilities
Leads and grows the medicine marketing function.
Provides executive-level counsel and collaboration as a marketing thought leader.
Partners with the CMO, Brand, Creative, and Business leadership to help create the future of the brand.
Works closely with internal departments and units, and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.Â Â
Develops strategic marketing and communications plans and programs for internal stakeholders across the institution.
Recruits, mentors, and motivates a high-performing team.
Functions as an accessible, inclusive, and relatable creative leader who clearly communicates expectations around the work and the working culture.
Advances the organizational goals of diversity, equity, and inclusion.
All inquiries will be strictly confidential. Referrals, recommendations, and candidate nominations may be sent to: email@example.com
Bachelor's degree in a marketing discipline, Masterâ™s degree.
Experience in the healthcare sector.
Industry-respected marketing leader with ten plus years of experience crafting marketing and communications programs and campaigns that deliver meaningful business impact.
Strategic visionary with superior analytical skills, exceptional business acumen, maturity, and diplomacy.
Authentic curiosity about the interplay of communications, culture, technology, and engagement.
Positive thinker with the ability to see ambiguity as an opportunity and obstacles as a chance to build.
Breadth of experience across B2B and B2C marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing, integrated campaign management, and CRM.
Ability to drive measurable customer and stakeholder engagement and growth in support of the organizationâ™s business strategy.Â
Demonstrated experience in conceiving, implementing, and evaluating strategic programs to achieve established goals.
Demonstrated experience building multi-disciplined marketing teams, and an atmosphere that fosters connection and collaboration. Adept at building and fostering cross-organization relationships.
Executive presence - sound judgment, aptitude for earning trust and developing meaningful relationships, and ability to influence decisions at the highest levels of the organization.
Excellent communicator and skilled presenter with a positive attitude and stellar listening, analytical, and problem-solving skills.
Deep understanding of integrated marketing and experience design and can identify respective opportunities to bring these disciplines into your work.
Ability to lead, grow, mentor, and motivate a team.
Strong organizational skills and an ability to manage multiple projects simultaneously.
Qualified candidates will possess a bachelorâ™s degree in a relevant discipline and at least ten years of experience or a combination of education and experience totaling fifteen years.
Advanced market research, analytical, and problem-solving skills.Â
Demonstrated experience building multi-disciplined marketing teams.â‹
Base pay is commensurate with experience.The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
If you are unable to use our online application system and would like an accommodation, please emailÂ CandidateQuestions@wustl.eduÂ or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? Weâ™ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.