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Posted: 14-Sep-23
Location: Claremont, California,
Type: Full-time
Salary: Open
Internal Number: REQ-5985
POSITION TITLE: Director of Marketing
Peter F Drucker and Masatoshi Ito Graduate School of Management
SALARY RANGE: $90,000- $100,000 ANNUALLY
Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee's total compensation
PRIMARY PURPOSE/GENERAL DESCRIPTION:
The Director of Marketing advances the Drucker School's brand, oversees its marketing plan in support of the school's strategic plan, and oversees content generation aimed at key external stakeholders. The Director is responsible for the School's marketing plan which helps it to achieve strategic goals of the Drucker School, such as brand positioning, earned media impressions, increased enrollment, presence among business schools, fundraising, and alumni engagement. The overall goal of Drucker's marketing efforts is to raise the visibility of the Drucker brand with external audiences, increases enrollment and inspires philanthropy. The ideal candidate is creative, innovative, adaptive, collaborative and a great communicator, who is experienced with (or willing to learn about) graduate management education. The Director of Marketing will report to the dean and be part of the school's leadership team.
DESCRIPTION OF DUTIES AND RESPONSIBILITIES:
ESSENTIAL FUNCTIONS:
MARKETING STRATEGY AND OVERSIGHT: Provide strategic direction and oversight for the Drucker marketing function, including brand and performance marketing, analytics, and content marketing across paid, owned, and earned media. Develop, lead, and execute a strategic marketing plan for the School, that is data-driven, aligns with the its Strategic Plan, drives growth, and supports the portfolio of programs offered by the School. Assess and provide analysis to the leadership team based on market research and in-market performance metrics. In partnership with Drucker leadership, produce a comprehensive annual marketing plan that contains a calendar of actions and activities and aligns with overall Drucker goals.
BRAND MANAGEMENT: Oversee the active management of the Drucker School brand â“ a truly unique branding opportunity. Develop and refine a Brand and Identity Standards Manual for the Drucker School in alignment with the Drucker philosophy and the School's strategic plan. Develop and activate a compelling and differentiated brand narrative for the Drucker School that supports goals of the School. Ensure all marketing and creative content support the Drucker brand and associated narrative.
DIGITAL MEDIA AND CONTENT STRATEGY: Develop the Drucker School's digital and web strategy to ensure it provides an engaging destination to effectively market Drucker programs and activities, builds the Drucker brand, and converts prospective students across the enrollment journey. Develop content marketing strategy, content calendar, and content narrative plans. Ensure all written communications and marketing creatives align with overall marketing plan and goals of the Drucker School. Ensure content is aimed to appropriate audiences via how content will be delivered. The position plays a critical role in shaping and executing the School's creative vision and strategy across various projects and platforms.
PROJECT MANAGEMENT AND MONITORING: The Director is responsible for overseeing and managing all marketing / creative projects for the Drucker School, ensuring they are completed on time, within budget, and in line with the School's brand guidelines and strategic plan and structured to meet marketing objectives. Develop data-driven mechanisms by which to monitor and assess the effectiveness and impact of creative and marketing efforts for the School these include but not limited to data from digital, social, web and stakeholder data.
RELATIONSHIP MANAGEMENT: The Director will build and maintain strong, positive relationships with faculty, staff, alums, students within the Drucker School, including the Assistant Dean, Director of Admission and various Program Directors. Collaborate positively and work closely with CGU Advancement and other CGU units to support marketing efforts of the Drucker School and achieving a data-driven approach to achieve key outcomes including year-to-year Drucker program growth. Engage with relevant students, alumni, and other stakeholders and interact with the CGU Alumni Association, academic leadership, and external partners to inform marketing and outreach activities. Work collaboratively across units, including Admissions, Student Services, and Career Services, to enhance marketing efforts as appropriate.
OTHER: Be familiar with the policies that guide decision making at Claremont Graduate University. Perform other duties as assigned in support of the Drucker School's mission.
REQUIRED KNOWLEDGE, SKILLS, ABILITIES: Individual must possess knowledge, skills and ability to be able to successfully perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of skills and abilities.
Ability to think strategically and creatively, and to maintain a high standard of creative excellence.
Proven track record of managing and working with teams to produce high-quality, engaging marketing content and deliverables.
A positive, solutions-oriented mindset and the ability to work independently, set priorities, analyze complex problems and recommend or implement an effective course of action.
Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
Ability to thrive under pressure, handle multiple projects and work as a team leader.
Excellent written and verbal communication skills, with the ability to effectively communicate creative concepts and ideas to both internal and external stakeholders.
Ability to work collaboratively and positively with a range of stakeholders.
Knowledge of digital marketing and digital, social and web analytics. Proficient in Adobe Creative Suite and basic content creation using Instagram and TikTok in-app features, Canva, and/or other creative platforms.
High level of energy, dedication, and be available to work occasional evenings and weekends.
Deep experience in the development and activation of compelling brand positioning and data-driven integrated marketing campaign strategy development and execution of plans aligned to the student enrollment journey. Fosters innovative analytic solutions that drive new learning and improved marketing performance. Development and application of meaningfully distinct and authentic brand messaging aligned to target audience personas. Experience working with marketing agencies. Sound budgetary decisions that align with enrollment pipeline goals. Illustrates strong ROI and performance improvement. Demonstrates the ability to elevate and quantify the efficacy of marketing and graduate enrollment program investments.
QUALIFICATION STANDARDS:
EDUCATION: Bachelor's required, Master's degree preferred, or any combination of education and experience that provides the required skills and ability.
EXPERIENCE: Minimum of 5+ years of relevant work experience in public relations, social media/digital communications, brand development, journalism, and/or communications.
LICENSES / CERTIFICATES: Must possess a valid California Driver's License and meet CGU's authorized drivers requirements.
OTHER:
HOURS: The regular hours for this position are 8:30 am to 5:00 pm. Hours may vary due to needs of the College or department.
CLASSIFICATION AND STATUS: This is a (full-time), 12-month (Exempt level) position. Benefits-eligible.
SUPERVISORY RESPONSIBILITY: Marketing Specialist.
REPORTS TO: Dean
Physical Activities
Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.
☐ Never ☒ Occasionally ☐ Constantly
Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
☐ Never ☒ Occasionally ☐ Constantly
Remaining in a stationary position, often standing or sitting for prolonged periods.
☐ Never ☒ Occasionally ☐ Constantly
Moving about to accomplish tasks or moving from one worksite to another.
☐ Never ☒ Occasionally ☐ Constantly
Adjusting or moving objects up to 20 pounds in all directions.
☐ Never ☒ Occasionally ☐ Constantly
Communicating with others to exchange information.
☐ Never ☐ Occasionally ☒ Constantly
Repeating motions that may include the wrists, hands and/or fingers.
☐ Never ☐ Occasionally ☒ Constantly
Operating machinery and/or power tools.
☒ Never ☐ Occasionally ☐ Constantly
Operating motor vehicles or heavy equipment.
☐ Never ☐ Occasionally ☒ Constantly
Assessing the accuracy, neatness and thoroughness of the work assigned.
☐ Never ☐ Occasionally ☒ Constantly
Environmental Conditions
Low temperatures.
☐ Never ☒ Occasionally ☐ Constantly
High temperatures.
☐ Never ☒ Occasionally ☐ Constantly
Outdoor elements such as precipitation and wind.
☐ Never ☒ Occasionally ☐ Constantly
Noisy environments.
☐ Never ☒ Occasionally ☐ Constantly
Hazardous conditions.
☒ Never ☐ Occasionally ☐ Constantly
Poor ventilation.
☒ Never ☐ Occasionally ☐ Constantly
Small and/or enclosed spaces.
☐ Never ☒ Occasionally ☐ Constantly
No adverse environmental conditions expected.
☒ Never ☐ Occasionally ☐ Constantly
Physical Demands
Sedentary work that primarily involves sitting/standing.
☐ Never ☐ Occasionally ☒ Constantly
Light work that includes moving objects up to 20 pounds.
☐ Never ☒ Occasionally ☐ Constantly
Medium work that includes moving objects up to 50 pounds.
☒ Never ☐ Occasionally ☐ Constantly
Heavy work that includes moving objects up to 100 pounds or more.
☒ Never ☐ Occasionally ☐ Constantly
OTHER: The successful candidate will be required to undergo a full background check. Employment is contingent on the satisfactory results of the aforementioned; in addition to compliance with requirements cited in this job description.
EEO Statement:
Claremont Graduate University is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, religion, gender and/ or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, sex, age, sexual orientation, or physical disability or any other legally protected basis in its employment practice and in admission of students to educational programs and activities in accordance with the requirement of Title IX of the Education Amendments of 1972, Title I of the American Disabilities Act of 1990 and other applicable laws. CGU is committed to affirmative action in employment practices regarding ethnic minorities, the physically challenged, Vietnam-era veterans, and women. This job description defines the essential or fundamental job duties of the employment position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. Qualified candidates of diverse ethnic and racial backgrounds are encouraged to apply for vacant positions at all levels.
This job description defines the essential or fundamental job duties of the employment position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others.
It may also include marginal functions, generally defined within Title I of the Americans with Disabilities Act.
