The Fisher Centers of Excellence (Centers) Marketing and Communications Specialist provides leadership and strategic direction for all aspects of marketing and communications efforts for multiple College Research Centers, to include The Risk Institute and the Center for Real Estate.
Responsible for establishment and ongoing communications and marketing management that increases visibility by planning, managing and executing news and information strategies to requisite audiences; oversees the development and implementation of long-range strategic plans for innovative delivery of communications and marketing including program and membership promotion, project management, media management, print and graphic media, video and web communications, digital and social media, and media support for special events; researches, writes and/or edits and distributes press releases and news items for assigned centers; conducts interviews, researches topics, and writes articles; writes and manages the content and quality of the print and electronic communications in close collaboration with the centers and other members of Fisher's Office of Marketing and Communications (OMC).
This position will lead efforts to improve the visibility of both Fisher assigned centers and the college broadly; creates, edits and procures brochures, posters and promotional materials; manages social media presence to leverage brand recognition; produces and oversees updates and maintenance of center websites and create content that will motivate users to regularly utilize the centers websites and scale social as a source of information; ensures quality and consistency of information, using a content management system and collaborates with technical experts to troubleshoot as needed; collaborates with centers' team members to maintain stakeholder database as needed; works closely with the Office of Marketing and Communications team members to collaborate on tactics for benefit of centers, college and university as a whole; coordinates with OMC to establish and sustain design standards for center communication materials; ensures compliance with Fisher and university branding rules and guidelines, and advocates for the university's brand integrity and appropriate messaging to a broad range of audiences and stakeholders; supervises and directs student employees in the execution of the marketing and advertising materials and the supporting activities.
Bachelors degree or equivalent education and/or experience in Communications, Marketing, Journalism, or related field of study. 2 years experience executing marketing strategy and tactics of both print and electronic forms, including, but not limited to press releases, social media, websites and various print media; proficient in Adobe Creative Suite applications, including InDesign and Illustrator.
Marketing experience in an institutional or industry Research and Development environment; knowledge of Ohio State branding guidelines; experience in photography and videography; experience with website content management systems; special events coverage experience preferred.
The target hiring range for this job profile is $49,800 - $66,400. The actual salary paid to an individual will vary based on multiple factors, including but not limit to, education, years of experience, internal equity, etc.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.