Content Marketing Strategist

Position Number: S-3128
Type of Recruitment: External

Position Summary:
University Communications merges strategy with creativity to develop content and experiences that communicate CMU's We Do brand and values. As part of the integrated marketing team, the content marketing writer creates branded content for a variety of audiences across print and digital channels, including email, web, print, social media, blogs,texting campaigns and digital advertisements including video commercials and animated ads. Using the appropriate brand voice and tone based on audience, channel and marketing strategy, the writer shapes CMU's brand narrative to engage readers and inspire them to take clear action - to further explore the university's web presence, request information, visit CMU, apply for admission and enroll. In addition to developing content, a primary responsibility of this position is to engage the campus community in brand building and brand advocacy. This will include assisting in brand trainings and being a brand resource for content producers across campus. This position reports to the Associate Director of Integrated Marketing and collaborates with graphic designers, videographers, photographers, web designers, social media content creators, and other University offices as needed. The ideal candidate will be able to deliver branded content on deadline in a fast-paced environment.

Required Qualifications:
Bachelors degree, preferably in public relations, communications, marketing, journalism, English or a related field.
One year of experience in producing written content for marketing/communication campaigns, advertisements and web.
Excellent written communication skills and strong attention to detail.
Diverse writing and editing experience with demonstrated success in writing for the web, social media, digital and print advertisements.
Exceptional grammar, spelling and proofreading skills.
Demonstrated knowledge of best practices related to email marketing, blog writing and SEO tactics.
Demonstrated ability to effectively communicate a complex process to new audiences.
Ability to complete multiple simultaneous projects within a deadline.
Knowledge of AP style.

Preferred Qualifications:
Experience producing branded marketing/communications copy.
Familiarity with SEO best practices.
Experience in writing for web, social media and digital and print advertisemen

Duties & Responsibilities:
Creates content for a variety of platforms and uses, including; email, blogs, web, social media, video and other digital advertisements and print, to successfully execute integrated marketing/communication campaigns.
Conducts keyword research and uses strategic SEO practices to build and improve online content.
Writes and creates landing pages using best practices for web and to improve conversions.
Participates in content strategy and creative feedback sessions.
Uses data to research creative performance and implement optimizations for email, web, advertisements and other digital assets.
Contributes to building brand voice and tone.
Creatively support video and commercial production.
Maintains consistency in the Universitys brand and message throughout all communications.
Researches the needs, tendencies, and trends of audiences including high school students, transfer students, parents, guidance counselors, nontraditional students and online learners.
Proofs and edits others writing for both brand and AP style.
Performs other duties as assigned.

Supervision Exercised:
None.

Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $48,000 - $58,000
Division: President
Department: University Communications
Position Status: Regular
Position End Date:
Employment Status: Full Time
FTE: 1.00
Position Type: 12 month
Weekly Work Schedule: M-F 8 a.m. - 5 p.m.; evenings & weekends as required.
Location: Mount Pleasant, MI
Posting Ends:
Open Until Filled: Yes

About the Department:


About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, masters, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 mens and womens Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. Its part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the states largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions - Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more - are within easy reach of the citys central location in Michigans Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards:
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

Message to Applicants:
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Applicants are encouraged to submit a work and writing sample with application.

Position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before Sunday September 24, 2023.



To apply, visit https://www.jobs.cmich.edu/postings/38998

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see https://www.cmich.edu/offices-departments/OCRIE).
If you wish to see 'EEO is the Law' posters, please click here.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMUs Title IX Coordinator, the US Department of Educations Assistant Secretary, or both.
CMUs Title IX Coordinator can be reached at:
Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: titleix@cmich.edu







Copyright 2022 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency
jeid-88c3e7ea79861140930d3248cd0639b9

Return to Search Results