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Details
Posted: 10-Sep-23
Location: San Diego, California
Type: Full-time
Salary: Open
Internal Number: 4580053
Associate Director of Marketing & Communications
The priority consideration deadline is Monday, September 25, 2023
To complete your application https://apptrkr.com/get_redirect.php?id=4580053&targetURL=
The priority consideration deadline is Monday, September 25, 2023
To complete your application click here.
COMPENSATION
Starting range: $95,000 - $105,000 annually
GENERAL PURPOSE: Under the guidance and direction of the Associate Executive Director of Associated Students, the Associate Director of Marketing & Communications is responsible for facilitating and executing the A.S. marketing and communications strategic plan, and coordinating the development and implementation of the marketing, strategic communication and assessment efforts for Associated Students. The position works closely with students and student leaders, including the A.S. Vice President of External Relations and the A.S. Marketing and Communications Committee, to tell the A.S. story to the campus community. Further, this position coordinates the branding and marketing efforts of all departments of the Associated Students throughout the SDSU community. The programs and facilities of the Associated Students include Aztec Recreation, Conrad Prebys Aztec Student Union, SDSU Children's Center, Viejas Arena, and Cal Coast Credit Union Open Air Theatre. In close coordination with the A.S. Vice President of External Relations and the SDSU Strategic Communications department, responds to media inquiries. This position supervises and provides direction to the Marketing and Graphics departments, which include full- and part-time staff.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Primary Functions
- Leads and oversees Associated Students marketing and strategic communication efforts
- Coordinates the A.S. branding efforts. Ensures continuity within departments and for A.S.-wide efforts. Adapts and adjusts A.S. branding based on assessment feedback and changes in trends
- Develops, administers and analyzes assessment strategy for Associated Students student employees, volunteers, staff and program participants. Coordinates with various A.S. departments in the dissemination of assessments, targeted response groups, and utilization for data informed planning and decisions
- Oversees the Graphics Department including all forms of communications: print, website, brochures, newsletters, and digital signage
- Oversees the Marketing Department, including campaigns, messaging, digital marketing and public relations
- Leads regular focus groups, needs assessments, and surveys to ascertain campus views, customer satisfaction and perceptions of Associated Students as a whole
- Serves as the A.S. representative on the SDSU Strategic Communications and Public Affairs (StratComm) committee. Ensures meeting minutes, communications and initiatives are shared with A.S. leadership
- Works closely with A.S. Executive Director and the A.S. Vice President of External Relations in response to media inquiries, statement drafting and crisis communications
- Communicates regularly with A.S. Senior Staff regarding marketing communications, assessment results, and new and existing programs, services and initiatives
Minimum & Preferred Requirements
Education:
- Four-year degree from an accredited college or university with a major in marketing, public relations, communications, or a related field required. Master's degree preferred
Experience:
- Minimum seven years' experience developing marketing, communication and assessment strategies required. Experience working on a university campus preferred.
Trainings:
- Sexual Harassment Prevention for Supervisors
- Data Security & Privacy
PERFORMANCE EXPECTATIONS
- Must professionally represent the Associated Students and San Diego State University at all times
- Must be able to perform a high level of customer service in a diverse and constantly changing environment
- Demonstrated success in mentoring work teams of diverse functions, complying with organizational policies and procedures and supporting change within an organization
- Commitment to values of diversity, multi-culturalism, and higher education
KNOWLEDGE, SKILLS & ABILITIES
- Excellent interpersonal skills; ability to relate and communicate effectively with a diverse population of students, staff, faculty, colleagues and guests
- Knowledge of effective marketing principles and techniques
- Knowledge of and experience in program planning and implementation
- Knowledge of and skill in budgeting and fiscal management
- Ability to establish and maintain collaborative working relationships with student organizations, campus departments, and student union customers
- Ability to create and implement ideas to promote programs and activities
- Ability to develop and conduct workshops and training programs
- Ability to achieve assigned objectives, within budget and desired time frame
- Ability to gather and organize data, draw logical conclusions and discern implications
- Ability to present a consistent positive approach to students and all internal and external contacts by being courteous, respectful, helpful and cooperative at all times
- Strong ability to lead and motivate student employees and volunteers
- Ability to interpret and communicate policies and procedures
- Ability to work with a diverse SDSU community
SCHEDULE & WORKING CONDITIONS
This is a regular, full-time position with expected hours of Monday through Friday, 8 a.m. to 4:30 p.m.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
General office environment. Work is generally sedentary in nature, but may require standing and walking around campus. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires the individual to spend long hours sitting and using office equipment and computers. This person will also spend time filing and have to do some lifting of supplies and materials from time to time, including banker boxes and files.
RELATIONSHIPS
Inside the Organization:
- Reports to the Associate Executive Director of Associated Students
- Supervises:
- Graphics Manager (Full-Time)
- Marketing and Communications Coordinator (Full-Time)
- Marketing Assistants (Part-Time)
- Videographer (Part-Time)
- Collaborates closely with A.S. Senior Staff
- Works closely with
- A.S. Executive officers, specifically the A.S. Vice President of External Relations
- Aztec Recreation Marketing Coordinator
Outside the Organization:
- SDSU Strategic Communications & Public Affairs and other campus partners
- Media Outlets
- Vendors & Contract Workers
EMPLOYMENT CATEGORY: Full-Time, Exempt, Salaried, Pay Grade 17
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered this position with Associated Students. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current Associated Students employees who apply for the position
To apply, visit https://cta.cadienttalent.com/index.jsp?POSTING_ID=101183800730&locale=en_US&SEQ=jobDetails&applicationName=AssociatedStudentsofSanDiegoStateUniversityFTReqExt
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Founded in 1897, San Diego State University is a public institution of higher education located in southern California. SDSU is the oldest and largest university in San Diego and the third largest in the state. SDSU continues to gain recognition as a leader in higher education.Join SDSU and make a difference through meaningful work that contributes to knowledge and provides rich opportunities for students. The dynamic synergy between SDSU and the San Diego region furthers SDSU's excellence and global impact. Every member of our team can proudly proclaim, "I Am SDSU."In addition to SDSU, three not-for-profit auxiliary employers operate to provide services for the University. The SDSU Research Foundation furthers the educational, research and community service mission of SDSU. Aztec Shops provides a diverse portfolio of products and services including operation of the SDSU Bookstore, SDSU Dining, and management of commercial and real estate properties surrounding the campus. Associated Students of SDSU is a student-directed organization that manages programs and facilities enjoyed by students, faculty, staff, and the community-at-large.
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