Nashville, Tennessee
New York, New York
Alexandria, Virginia
Davis, California
Boston, Massachusetts
Davis, California
Posted: 10-May-23
Location: Nashville, Tennessee
Type: Full Time
Preferred Education:
Internal Number: 13230
University School of Nashville
Assistant Director of Marketing & Communications
Beginning July 2023
University School of Nashville seeks a personable and flexible Assistant Director of Marketing & Communications with a passion for using impactful words and visual content to create compelling multimedia content and work collaboratively with colleagues to tell the University School of Nashville story.
The Assistant Director of Marketing & Communications will create compelling multimedia content and work collaboratively with colleagues to tell the USN story to internal and external audiences. The successful candidate will join an experienced team of dedicated communications professionals. This position is full-time, non-exempt, and reports to the Director of Strategic Marketing & Communication. Normal working hours are 40 hours/week, Monday through Friday, during the year with occasional weekends, evenings, and overtime possible. The hourly rate is commensurate with experience.
The successful candidate will possess strong interpersonal skills, be eager to participate in school life beyond daily responsibilities, and be able to maintain a personable yet positive and professional online presence. Assistant Director of Marketing & Communications will establish and sustain collaborative relationships necessary to portray daily life at USN on its social media outlets and through weekly electronic newsletters.
Responsibilities
- serve as deputy to the Director of Strategic Marketing & Communications by contributing to the strategic direction of communications and marketing for school wide initiatives and assuming responsibility for Marketing & Communications Office operations in the absence of the DSMC
- Manage the school’s official social media accounts by: maintaining a shared content calendar; regularly posting engaging content on weekdays and during special events; engaging in and leading online conversations regarding the school; and monitoring school hashtags, geotags, and mentions
- Create & curate multimedia content to provide key insights into life at USN and tell impactful stories that can be appreciated by key publics for fundraising, stewardship, branding, recruitment, and awareness campaigns
- supervise student leaders and parent volunteers in the creation and execution of tailored plans for school-affiliated social media accounts
- Track analytics and regularly audit social media channels, using data to reframe content strategy and guide new campaigns
- Conceptualize and write weekly features for the news section of the website, working with and interviewing alumni, faculty, students, and other community members
- Curate and publish Division & Office-specific electronic newsletters
- Collaborate with the Alumni & Development Office to publish the annual Report on Philanthropy
- assist with crisis communications response
- work collaboratively with the Creative Services Specialist and Websites Manager to execute strategic marketing and communications initiatives
- work on special projects and perform other duties as assigned by the Director of Strategic Marketing & Communications
Education and Experience
- Bachelor’s degree in communications, public relations, marketing, or journalism required
- 5 to 7 years of progressive work experience in writing, photography, and digital marketing with special consideration given to experience in education or with nonprofits
Skills and Abilities
- Strategic thinker with demonstrated knowledge of principles of integrated marketing and communications, especially with creating and executing a multichannel content strategy that drives increased engagement
- Basic photography skills and knowledge of design and layout principles necessary
- Passionate about using impactful words and visual content to share best educational practices
- Possess strong interpersonal skills that are conducive to working with a collaborative team and instrumental in establishing and sustaining effective working relationships
- Be flexible with time and availability for school events during evening and weekend hours
- Eager involvement in school life beyond daily responsibilities
- Maintain a personable yet positive and professional online presence as a representative of USN and while following the school’s Policy Regarding Social Media and Electronic Communication
- Proficiency with Sprout Social, Adobe Creative Suite, and Google Workspace a plus
Please be prepared to upload the following items through USN's online application for this position:
Cover Letter
Resume
3-5 Writing Samples
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