The Communications and Marketing Manager, under general supervision, is responsible for management and growth of all ABC Communications and Marketing channels. This includes social media, website updates, electronic and print publications. This individual will work alongside ABC programming, education, research and development team leads to strategize and execute on innovative MarCom approaches. They will also regularly provide reporting on audience engagement (analytics) and provide recommendations for improvement when warranted along with reporting, digital and social campaign development, and community management of ABC social media channels.
ESSENTIAL DUTIES AND TASKS: • Create and manage ABC’s annual Marketing and Communications Plan to amplify the voice of the organization and ensure elevated, consistent quality across multiple platforms, audiences and industries. • Create style guide(s) and brand voice outlines for all public relations, marketing, advertising and other vital departments. • Consult with Executive Leadership to develop effective communication procedures and policies for various situations and/or crises. • Collaborate with Executive Leadership, Development, Programming and Education Teams to produce communication tools and reports for Board of Directors, Members, Funders, Partners and Lay Community. • Utilize strong analytical ability to evaluate audience experience across all channels/touch points; recommend/execute strategies to increase and sustain satisfactory engagement; report monthly analytics. • Draft press releases, position statements, speeches, etc. regarding organizational news; create press kits and communicate with national media outlets and journalists for story placement. • Write letters, interdepartmental memos and other business correspondence. • Develop materials to educate and coach staff on communication practices. • Collaborate with external agencies and partners as necessary. • Represent the organization at events and press conferences. • Perform other duties as directed.
QUALIFICATIONS – Successful Candidate must possess/be: • A bachelor's degree plus 5 years of relevant work experience. • An innovative self-starter with the ability to independently identify opportunities, solutions and resolve challenges. • Ability to communicate ways that create clarity, simplify messaging, and align with organizational strategy. • Proven skill to deliver impactful, strategic results and craft compelling narrative reporting. • Excellent written and oral communication skills with advanced knowledge of communication channels. • Superior project management experience with demonstrated ability to competently manage multiple, varied tasks, deadlines, and priorities. • Strong proficiency in Microsoft Office, Outlook, Wordpress, Facebook, Twitter, LinkedIn, Instagram, Facebook Business Manager, LinkedIn Campaign Manager, Canva, Google Analytics, and MailChimp. • Comfortable collaborating with agility within a small, high-energy team. • Demonstrated interest in continuous learning and professional development, in addition to functional area expertise.
DESIRED COMPETENCIES: • Customer Focus: Strives to understand the ABC constituents, their businesses, issues, unique culture, needs and expectations. • Business Acumen: Keeps abreast of industry and trends. Understands broad healthcare issues and their potential impact/ramifications on the broader community. Has a genuine interest in ABC’s mission, goals and overall objectives. • Results Orientation: Understands organizational expectations and goals. Develops effective plans for setting priorities and establishing goals and objectives. Delivers on commitments by achieving or exceeding targets. • Interpersonal Savvy: Builds appropriate rapport and constructive, effective relationships internally and externally. Listens to understand the needs, intentions and values of others. • Team effectiveness: Works well with people at varying levels. Is a team player and motivator. Invites input from others, shares ownership and visibility with others. • Integrity, Trust and Values: Demonstrates integrity and builds trust in all relationships through fair, honest, and consistent behavior. Keeps confidences and honors commitments. Maintains high professional and personal standards.
The Association of Black Cardiologists (ABC), founded in 1974, is a 501(c)(3) nonprofit professional medical organization with an international membership of health professionals, lay members of the community (Community Health Advocates), corporate members, and institutional members. With 1,800+ members, the ABC is committed to promoting the prevention and treatment of cardiovascular disease, including stroke, in Blacks and other minorities and to achieving health equity for all through the elimination of disparities. For more information, visit www.abcardio.org