1. Devise strategies to grow awareness, interest and engagement among target audience. Develop online content strategy that derives optimal value from original research and events, ensuring relevance for target audiences. Monitor new channel growth with target audience and adapt strategy as needed.2. Manage development of a consistent stream of content for website, newsletters, and blog. Oversee work of others who develop content. Identify and vet new potential agencies and freelancers for content creation. Provide an editorial perspective.3. Develop a robust social media content calendar to grow base of followers on LinkedIn, Twitter, and YouTube. Develop KPIs to track progress to goals.4. Creatively develop lead-nurturing campaigns for programs and events.5. Track conversion rates for all marketing efforts and continually optimize digital campaigns and materials for best performance.6. Develop and maintain an annual budget for new content development. Set budgets for programs and collaborate with other departments to strategically plan media buys with maximum cost efficiency to achieve campaign goals.7. Collaborate with other departments on search engine optimization (SEO) for department pages and programs.8. Monitor market conditions and marketing efforts of department's competitive set and continually assess new technologies to keep on the forefront of digital technology.9. Work collaboratively with other departments to coordinate efforts and find synergies. Ensure that all communications further the organization's strategy and direction.
Required Skill/ability 1: Demonstrated ability in the oversight and management of digital marketing campaigns across several channels. Trace record of building scalable digital marketing campaign strategies and executing strategies with precision and excellence.
Required Skill/ability 2: Demonstrated knowledge and ability with search engine optimization, display campaigns, Google AdWords, Google Analytics, A/B testing and campaign optimization. Highly analytical, with the ability to understand complex causal relationships and present thoughtful solutions on complex issues.
Required Skill/ability 3: Ability to assimilate data form different sources to provide insightful reporting on campaign performance. Excellent organizational skills and ability to handle multiple projects.
Required Skill/ability 4: Excellent written and oral communication skills. Writing sample required at interview. Ability to work successfully in a fast-paced and changing environment.
Required Skill/ability 5: Proven commitment to diversity and inclusion, equity, and excellence.
Preferred Education: Demonstrated ability in digital marketing and a strong interest in marketing, branding and/or curiosity about consumers.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Associate Director, YCCI Marketing
University Job Title: Assoc Director of Digital Marketing
Preferred Education, Experience and Skills: Demonstrated ability in digital marketing and a strong interest in marketing, branding and/or curiosity about consumers.
Bachelor's degree and four years of experience in digital marketing, advertising or related field or an equivalent combination of education and experience.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.