Director, Marketing and Digital Communications - University Advancement
Washington University in St. Louis
Location: Clayton, Missouri
Internal Number: JR74289
University Advancement at Washington University is seeking a talented, forward-thinking individual to join its Alumni and Constituent Engagement team as the Director of Marketing and Digital Communications. The Office of Alumni & Constituent Engagement (ACE) provides meaningful, personal, and sustained connections with alumni, parents, and friends to advance the mission of Washington University. Teams within ACE include Alumni Networks, Class and University Programs, and Alumni & Parents Admission Program
The Director is responsible for developing, implementing, and assessing marketing and digital communications activities for the Office of Alumni & Constituent Engagement and will collaborate closely with the Advancement Communications team. Reporting to the Executive Director, Alumni & Constituent Engagement, the Director will serve as a member of the ACE senior leadership team.
Primary Duties & Responsibilities
Create and manage a communications plan that supports the Alumni & Constituent Engagement strategic plan and follows the guidelines set forth by Advancement Communications.Â
Create a communications calendar and oversee management, governance, quality control, scheduling, and brand/style standards of Alumni and Constituent Engagementâ™s broadcast email efforts. Coordinate the scheduling of emails in consultation with colleagues in Advancement Communications and other University Advancement teams.
Advise ACE directors on marketing and communications strategies for their programs, and ensure that efforts to promote individual programs and events align with ACE marketing and communications plan. Meet regularly with ACE directors to gain an understanding of their communication needs. Serve as the project manager for all communication needs within Alumni & Constituent Engagement. Create a system for ACE teams to request project support and assign work to a team of staff.Â
Serve as the teamâ™s primary liaison to Advancement Communications and to University Marketing and Communications. Ensure that ACE communications adhere to the universityâ™s branding and style protocols and maintain consistency with Advancement and university messaging.
Lead and manage a minimum of three staff and oversee budget.
Write and edit a wide range of material, including print materials, broadcast emails, reports, and presentations.
Perform other duties as assigned.
Three to five yearsâ™ experience in managing professional staff.
Prior experience in a higher education (especially advancement) technology environment.
Experience using AP Style.
Experience using WordPress or similar.
Experience managing social media strategy for an organization or business.
Seven years of experience with interactive marketing, communications, and/or information technology, preferably in higher education or advancement.
Experience in marketing/communications strategy.
Demonstrated understanding of and commitment to web standards, including web accessibility standards, and professionalism.
Proficient with Microsoft Word and other standard office programs.
Proficient with Adobe Creative Suite, including Photoshop and InDesign.
Experience working in a fast-paced environment and the ability to prioritize and self-manage multiple projects simultaneously.
Demonstrated aptitude to quickly and effectively adapt to new circumstances and technologies.
Ability to estimate resource needs.
Strong desire to develop new knowledge and professional skills on a continual basis.
Excellent organizational and communication skills, both oral and written.
Ability to work and communicate effectively with internal and external partners.
Ability to work with only general supervision.
Ability to think logically.
Excellent interpersonal skills and the ability to interact with colleagues at every level.
Minimum of five years of related experience.
$70,300.00 - $120,000.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
If you are unable to use our online application system and would like an accommodation, please emailÂ CandidateQuestions@wustl.eduÂ or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? Weâ™ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.