The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
The Marketing Manager will report to the Director of Communications & Marketing and will be responsible for driving strategy, coordination and execution across multi-channel touchpoints that bring Columbia College???s stories to life, increase awareness of our alumni programs and events, and drive engagement. The Manager will drive the development and execution of our campaign roadmap, leading cross-functional efforts to bring relevant content through our site and marketing channels.
This role is highly collaborative, with close partnership and collaboration across the marcomm, digital, and creative teams. We are looking for an expert in consumer marketing, integrated marketing as well as campaign planning. You will have deep experience in driving consumer insights, developing clear and inspiring messaging, creating project plans that guide integrated marketing across all channels, and lead creative campaigns from concept to execution.
Develop and lead the execution of the marketing calendar, with 360?? marketing initiatives to build a community who is deeply engaged with Columbia College and the Columbia College Alumni Association
Develop compelling marketing plans, in partnership with our Digital, Editorial, Events and Creative teams, as well as with the Alumni Relations & Development department
Oversee the creation, management, and optimization of communications for our alumni audience
Execute tactical plans that drive alumni loyalty and pipeline development for fundraising opportunities
Execute email through Salesforce CRM & email platforms and develop effective messages, CTAs, and copy for email for optimal performance
Drive testing to gain channel-level & customer-level insights for program efficiency improvement via better customer engagement
Partner with our team of freelance and in-house graphic designers to develop and execute impactful designs for email, social media, website, printed collateral, in alignment with brand standards and campaign goals
Support the planning and management of the marketing budget alongside the Director of Marketing & Communications, ensuring budget allocation aligns with the College???s goals
Enhance the performance of alumni Marcom campaigns by staying up to date on industry best practices, marketing trends, cultural events, and new technologies
Perform other duties as assigned.
Bachelor???s degree in Marketing or related field
Minimum of 3 years of marketing experience with a proven track record managing and executing marketing campaigns
Self-directed and curious with ability to take initiative, identify priorities and needs, and problem solve effectively
At ease with interaction across all levels of the College; must be able to articulate a vision and develop and deliver supporting marketing plans
Able to manage multiple projects and priorities
Exemplary written and oral communication skills
Strong understanding of email campaign platforms & tools
Efficient using Excel, PowerPoint, and Word
Strong visual aesthetic with intuitive understanding of customer experience and relevance Strong relationship builder both within the organization and with external partners
Holds a strong work ethic and standard for which tasks and projects are completed; attention to detail is critical
Interested in learning and mastering innovative technologies and comfortable independently seeking information and corralling resources when needed to deliver results
**Applications submitted without a resume and cover letter will not be reviewed**
Experience with Salesforce CRM & Marketing Cloud a plus
Experience with Photoshop or Illustrator a plus
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.