The incumbent will be defining and executing in-depth data analysis of existing customers to identify profitability growth opportunities and evaluating customers' profitability under various programs, channels, and developing & optimizing targeting strategy based on profit and loss evaluation results. Specifically you will be - * Analyzing program's performance and making improvements to the targeting strategy to support the bank's wallet share and profitability growth objectives* Designing, executing, and reading results of foundational testing agenda for BT program * Adapting and revising the program as needed for newly purchased portfolios * Identifying gaps and areas for enhancements in reporting infrastructure, both from the key perfor