Job Summary This highly visible role will work with internal and external partners to create and deliver multi-channel marketing programs that support the association’s brand and business objectives.  In this role, the Manager will develop, implement, track and optimize strategic marketing campaigns for various customer segments that increase awareness, penetration and market positioning. Special Characteristics The Marketing Manager must be familiar with developing traditional and digital customer facing marketing plans, have experience with market research, and the ability to manage budgets.  He/she must have excellent communication and project management skills.  Essential Functions