Job Posting Title: Marketing Specialist, Online Education Unit
The Online Education Unit at Carnegie Mellon University offers a unique opportunity to be part of an internal "start-up" dedicated to the successful launch and delivery of online graduate degree programs, certificates and professional education.. This new unit will provide marketing, recruiting and student support services to schools across the university with ultimate responsibility for student enrollment and retention. As such, we are seeking individuals who can think strategically about launching and maintaining program enrollment while simultaneously rolling up their sleeves to get it done.
The Marketing Specialist will report to the Senior Marketing Strategist and plays a key role in this new department by supporting the overall marketing strategy with direct responsibility for website creation and optimization, content development for both marketing and recruiting activities and the management of all social media advertising.
The ideal candidate will be proficient in website optimization, a strong writer with experience drafting on-brand materials for marketing and email campaigns as well as experience managing all aspects of executing social media marketing campaigns. They have exceptional communication, problem solving and critical thinking skills and an ability to juggle multiple projects simultaneously without losing sight of the big picture. Excitement for helping to build a new department from the ground up is critical.
Your core responsibilities will include:
Lead and manage all aspects of a program's public launch, including positioning, targeting, key selling points, to ensure relevance in the market.
Create a comprehensive marketing strategy including digital advertising, search engine marketing and optimization, events, social media and content marketing designed to generate quality leads to meet enrollment goals.
Collaborate with the Online Education Unit Business Director on program strategy and portfolio growth.
Liaise with Recruiting Manager to align marketing and admissions campaigns to create visibility into full-funnel prospect behavior.
Establish metrics for marketing/lead generation targets; monitor, report and revise as needed to ensure program enrollment goals are met.
Create, update and refine marketing reports/dashboards to create transparency and valuable insights to improve marketing effectiveness.
Selecting and managing marketing vendors (agencies, contractors, internal partners), evaluating their effectiveness and refining services and vendors as needed to meet marketing/lead generation targets and overall enrollment goals.
Build strong relationships with the appropriate Academic Unit and University partners; collaborate on content and process to ensure accuracy and alignment.
Oversee the creation and management of the website and landing pages; monitor for effectiveness/SEO and refine as needed to meet marketing/lead generation targets and enrollment goals.
Oversee the development of content and collateral for all marketing channels including website/landing pages, digital advertising, social media and content marketing,, email communication; monitor for effectiveness/SEO and refine as needed.
Hire, train and manage a team; identify additional team members as program growth precipitates increased headcount.
Working with the Director and budget lead, create and monitor the budget to ensure spending is within predetermined parameters.
Maintain current documentation of all projects and processes for transparency and scaling.
Flexibility, excellence, and passion are vital qualities within Division/Department. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
Deep knowledge of marketing best practices including digital advertising, paid and organic search and social media tactics, content marketing and other marketing channels and tactics as needed.
Understanding of higher education, with knowledge of the application recruitment process.
Experience with website content management and measurement with a solid understanding of how to leverage Google Analytics to analyze website performance.
Proven successful history of generating leads through various sources with specific quality markers to meet predetermined targets.
Exceptional communication and customer service skills; an ability to represent CMU, the schools, programs and unit at a high level at all times.
Strong leadership and management skills; successful history of hiring, managing and motivating a team of marketing professionals.
Strong critical thinking and problem solving skills; a bias towards action, even when faced with uncertainty and resistance.
A minimum of 5-7 years of experience leading marketing strategy for a product or program; 7-10 years preferred.
Bachelor's Degree in Communications, Marketing or related field of study required. Master's degree preferred.
Experience in higher education and enrollment marketing preferred.
A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.
Successful Background Check
Hybrid work arrangement; fully remote will be considered in the context of the mission.
Are you interested in this exciting opportunity?! Apply today!
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university's current COVID-19 mitigation requirements.
Staff - Regular
Full Time/Part time
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Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.