Director, Corporate Relations and Communications (Marketing Generalist)
Indiana University Purdue University Indianapolis (IUPUI)
Location: Bloomington, Indiana,
Internal Number: 304405
ALUMNI RELATIONS (UA-ALUM-IUBLA)
The Indiana University Alumni Association's mission is to activate and support the global alumni network of more than 750,000 IU graduates - encouraging alumni to grow a lifelong connection with Indiana University, and inspiring their ongoing generosity toward each other and the university. As we pursue our mission, a core set of values guides our approach:
Collaboration | We work together to achieve common goals.
Commitment | We serve each other, our alumni and the university with professionalism and integrity.
Inclusion | We work to create an inclusive culture that is committed to diversity, belonging, and equity.
Pride | We share and celebrate the best of the past, present, and future of IU.
As we undertake our mission of activating and supporting the global alumni network, we have three priorities that guide our work. Each of these priorities is supported by strategies that direct our efforts in the years to come.
Cultivate belonging | To ensure a welcoming, equitable, diverse, and inclusive community, we will challenge discrimination and our inherent biases.
Deepen alumni loyalty | To build the alumni community, we will learn how alumni identify with IU and each other, and then offer relevant experiences that encourage stronger commitment.
Strengthen alumni relations across IU | We will collaborate with IU stakeholders and support efforts to engage more deeply with their alumni audiences.
The IUAA activates IU's powerful global network through live and virtual events, volunteer opportunities, scholarship programs, compelling IU content, and seriously fun traditions. Additionally, the association develops and supports volunteer leadership, serves as a voice for alumni as the university evolves, and provides lifelong learning opportunities.
The Indiana University Alumni Association (IUAA) is searching for a Director, Corporate Relations and Communications to direct two key functions of the IUAA: corporate sponsorships and executive communications.
Department Specific Responsibilities
Leads the development and tactical execution of marketing plans in support of the association's corporate sponsorship program. Develops and executes communications for the executive office of the IUAA.
Reports to the Alumni Business Office. This work requires strong collaboration with Advancement Marketing, the IUAA Executive Office, the IU Office of Business Partnerships, and other internal and external stakeholders.
Develops corporate partner marketing plans and manages multi-channel marketing and communication tactics.
Works closely with corporate partners, program and channel managers, and project managers.
Tracks and evaluates related performance metrics, providing periodic reports and refining strategic or tactical plans as needed.
Develops and executes long-term communications plans for the IUAA's executive office
Develops and maintains regular effective and transparent communication, presentations, reports, and other relevant materials.
Writes and edits clear, informative written content for various communications needs, audiences, and publication formats, assessing for relevance, accuracy, and appropriateness.
Participates in meetings, events, training, or related activities that may be virtual or in-person on the Bloomington campus.
Performs other related duties as needed.
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.
Bachelor's degree in communications, marketing, English, public relations, or related field
5 years in relevant field
Combinations of related education and experience may be considered
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Seeks to acquire knowledge in area of specialty
Highly thorough and dependable
Demonstrates a high level of accuracy, even under pressure
Possesses a high degree of initiative
Ability to influence internal and/or external constituents
Demonstrates ability to write and manage multi-channel marketing campaigns
Familiarity with social media advertising, direct mail advertising, and email marketing
Demonstrates analytical skills
Ability to work within tight time frames and meet strict deadlines
Ability to simultaneously handle multiple priorities
Ability to drive multiple projects to successful completion
Professional-level writing and editing skills
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
This position is eligible to work a hybrid schedule (mix between remote and in-person work / reporting three days per week in person to the IUAA's headquarters), subject to change in the future based on university policy and business needs.
$68,000 - $74,000 a year
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at email@example.com or by visiting IUPD.
About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.