Formulate marketing and sales strategy for BOCHK personal banking, Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
Plan and orchestrate product and segment digital campaign planning, evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
Effectively manage marketing budget and control expenses for every sales and marketing campaign
Drive digital development and marketing roadmap including but not limited to digital platforms (websites UI/UX and SEO), Digital content, Paid Media, Social Media and technology advancements
Proactively understand and analyze market trend as well as competitors' business and marketing activities for management reference
Provide regular management updates on business performance and marketing programs efficiency, including examination of the effectiveness of the programs, best practice sharing and improvement plans, in order to continuously achieve best utilization of resources and maximization of sales and revenue growth
Requirements:
Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
At least 10 years solid working experience in digital sales, marketing and digital transformation, plus minimum 5 years of team leader experience. Working experience in Banking is preferred but not a must.
A good self-starter with excellent leadership and influencing skills. Management consulting or project management experience is an advantage
Excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua
Less experience will be considered as our Marketing Manager
