Director Marketing - Mayo Clinic Comprehensive Cancer Center - Remote
Location: Rochester, Minnesota
Type: Full Time
Hospital, Public and Private
Internal Number: 195398BR
Mayo Clinic is the nation's best hospital (U.S. News & World Report, 2022-2023) and ranked #1 in more specialties than any other care provider. We have a vast array of opportunities ranging from Nursing, Clinical, to Finance, IT, Administrative, Research and Support Services to name a few. Across all locations, you’ll find career opportunities that support diversity, equity and inclusion. At Mayo Clinic, we invest in you with opportunities for growth and development and our benefits and compensation package are highly competitive. We invite you to be a part of our team where you’ll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!
Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits. Eligibility may vary.
Leads development of marketing strategy and action plans to achieve business objectives, including targeted demand generation, for the Mayo Clinic Comprehensive Cancer Center. Leads development, execution and measurement of strategic marketing initiatives. Manages and directs staff and budgets with full decision-making authority. Conducts annual planning and has a keen understanding of target audience needs and enterprise capabilities to develop marketing plans that achieve desired results.
Oversees regional, national and/or international marketing activities. In this role, the director will develop and lead efforts across multiple sites, understanding differing needs based on geography and audience. Understands and contributes to the development of sound business, branding, market and financial strategies. Understands, tracks and reports on measurement and ROI of marketing initiatives. Provides significant contributions to business planning efforts as a collaborative partner. Serves as a senior advisor on marketing strategy and advocates for consumers within the organization. Leads through influence; many times without direct authority.
Collaborates extensively with other marketing and communications related disciplines to ensure coordination and positive results. Provides leadership, mentorship and career development to staff. Continuously learns and understands new marketing approaches including extensive knowledge of digital marketing practices and precise targeting. Identifies and vets new marketing opportunities and partnerships. Evaluates plans to ensure progress toward business objectives and adapts plans as necessary to achieve superior outcomes. Manages interactions with agencies on various projects. Develops and manages budgets for assigned tasks. Partners with physicians and senior administrators to achieve marketing goals. Leads and handles complex tasks and requires strong project management skills.
This Position works Remotely 50% or more; Business need requires employees to live within a reasonable driving distance of campus
** Visa sponsorship is not available for this position; Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program** Bachelor's degree and 12 years of experience in marketing or a related field and three years of experience leading and managing high-performing teams. Master's degree preferred. Demonstrated success and leadership of effective marketing strategy development and tactical implementation of broad-scale marketing initiatives, including competency in market intelligence, data analysis, creation of marketing approaches involving advertising on social media/digital/mobile channels. Demonstrated success in budget management. Ability to effectively build, lead and motivate teams of individuals with diverse skills and abilities. Proven ability to build successful, collaborative, cross-functional relationships with highest levels of physician and administrative leadership and lead high-performing teams including providing career development for team members. Must possess strong, analytical, oral and written communication, and presentation skills. Demonstrated organizational skills and strategic judgment. Must possess political savvy and ability to function effectively in the face of ambiguity. Must demonstrate the ability to work effectively in a consensus-style operation that expects and promotes teamwork. Ability to appropriately handle sensitive and/or proprietary information. Ability to rally a team and consistently deliver positive results. Strong background, including digital marketing is preferred. Knowledge of product and go-to-market strategies is important. Experience with a major brand is helpful. Some travel is required. Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.
Mayo Clinic has been recognized three-years in a row as the best hospital in the nation for 2019-2020 by U.S. News & World Report. Our multi-disciplinary group practice focuses on providing high quality, compassionate medical care. We are the largest integrated, not-for-profit medical group practice in the world with over 60,000 employees working in a unique environment that brings together the best in patient care, groundbreaking research and innovative medical education. We offer a highly competitive compensation package, exceptional benefits including medical, dental, paid time off. At Mayo Clinic, you’ll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!